Customer Marketing Strategy & Planning Manager (CRM)

Job Description

Be part of one of the most innovative companies in Australia A place where you can grow and develop Leverage your deep customer marketing background We’re looking for a dynamic Customer Marketing Strategy & Planning Manager (CRM) to shape the future of customer engagement at Sportsbet. This isn’t just another CRM role - it’s a chance to drive innovative, data-led marketing strategies that deliver best-in-class customer experiences. You’ll own the blueprint for how we connect with millions of customers , ensuring we show up at the right time, in the right way, with the right message. Bridging strategy and planning, you’ll leverage insights, creativity, and commercial acumen to shape high-impact CRM initiatives that drive customer engagement and business growth. If you’re a strategic thinker who thrives in fast-paced environments, loves solving problems , and wants to make a real impact in one of Australia’s most exciting brands, this is the role for you. About us At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We do this by over-delivering through our commitment to fun, challenging the status quo, and living our values . As part of the Flutter Group , we’re a global player, but in Melbourne, Sydney, and Darwin we’re a tight-knit group of 1,300 teammates (of which over half are in our Tech and Data Science teams!). We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities, and our employees. Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools. In 2023, we were a recipient of LinkedIn’s Top 25 Companies for our focus on career development and awarded the Top 10 Workplaces for Women through Work180. Our commitment to making Sportsbet the best place to work is never-ending. About the role Reporting into the Head of Customer Marketing Strategy , you’ll be responsible for shaping and driving our CRM planning and engagement strategy . You’ll develop customer-first CRM plans , ensuring the right messages land at the right time, in the right way, to maximise impact. Key responsibilities include: Own the CRM planning process - developing structured short & long term plans that balance reach, relevance, and business priorities. Define and manage CRM priorities - ensuring seamless alignment between marketing, product, and value teams. Develop go-to-market (GTM) strategies - for key events, product launches, and business-wide initiatives. Leverage data and insights - to refine segmentation, targeting, and messaging approaches. Partner with cross-functional teams - to ensure CRM strategies are customer-led and commercially impactful. Monitor performance & optimise strategy - working with Performance & Insights teams to define KPIs, track success, and continuously improve. You’ll set the strategic direction , while the Customer Marketing Operations team executes and brings your plans to life. About You You’re a strategic thinker with a deep understanding of customer marketing - able to translate insights into big-picture plans that drive engagement and commercial impact. You love problem-solving, thrive in fast-paced environments, and know how to align teams around a clear vision. You’ll also bring: A strategic mindset - skilled at developing CRM plans that balance reach, relevance, and business objectives. Strong commercial acumen - you understand how to connect customer insights with business priorities to maximise impact. A deep knowledge of customer segmentation, lifecycle marketing, and engagement strategies - with a passion for optimising how we connect with customers. Experience in long-term planning and stakeholder management —able to align multiple teams behind a clear customer strategy. A data-driven approach - leveraging insights to inform planning, refine strategies, and measure success. The ability to influence at all levels , from senior leaders to cross-functional teams, ensuring alignment and buy-in. A passion for innovation and continuous improvement , always looking for smarter ways to enhance customer marketing strategy. At Sportsbet, we’re committed to fostering an inclusive, innovative, and high-performing culture —so if you’re looking for a role where you can truly make your mark, we’d love to hear from you. Ready to bring excitement to life? Apply now. #J-18808-Ljbffr