Demand Generation Manager - Remote

Job Description

The Company Soundstripe is a premier music licensing platform used by more than a million creators and professionals globally to level up their creative works, including videos, podcasts, and gaming experiences. Launched in 2016 by three professional musicians, the company helps fuel creativity for all types of customers, from amateur social creators to freelance filmmakers and podcasters to the world’s largest agencies and brands, including companies such as Microsoft, Uber, Adobe, Pepsico, Nike, and Bud Light, just to name a few. Since its inception, Soundstripe has issued more than 18 million content licenses from its diverse catalog of over 10,000 fully-cleared songs and 50,000 song variations, as well as from its catalog of 70,000 sound effects and 100,000 video clips. The company is based in Nashville and its catalog is supported by a roster of award-winning creators, including heavy hitters like Sam Barsh (Doja Cat, The Weeknd, Kendrick Lamar, etc.), VAULTZ (Lorde, Maggie Rogers, etc.), and Elise Solberg (Beyonce, Ellie Goulding, etc.). Soundstripe is a 5x winner of the Tennessean’s Top Workplace Award and a certified Great Place to Work . Learn more about us here . How You’ll Make an Impact As the Demand Generation Manager, you will play a pivotal role in driving customer acquisition and revenue growth through strategic paid media campaigns. Reporting to the Director of Growth Marketing, you will oversee multi-channel advertising efforts, optimizing performance across platforms such as Google, Meta, YouTube, LinkedIn, and TikTok. Your experience in audience segmentation, bidding strategies, and creative testing will help maximize ROI while maintaining efficient customer acquisition costs. You’ll leverage data-driven insights to refine targeting, scale new channels, and continuously improve campaign effectiveness to support ongoing business goals. What You’ll Do Manage end-to-end paid media campaigns across platforms, including keyword research, audience segmentation, ad creation, and bidding strategies. Ensure consistent performance monitoring, ongoing analysis, and optimization, as well as effective budget management across media channels. A/B test ad creatives, landing pages, and messaging to drive continued improvements in performance and ROI. Use platform-specific analytics along with internal reporting and attribution models to identify opportunities for growth and efficiency. Scale new channels to achieve favorable CAC and ROAS targets in line with business objectives and defined budget goals. What You Bring to the Table 5+ years of experience in B2C and B2B demand generation, with deep knowledge and hands-on management of campaigns across Google, Bing, YouTube, TikTok, Meta, and LinkedIn. Proficient analytical experience with Sigma, Mixpanel, Google Analytics, SEMRush, and similar platforms. Strong understanding of bidding strategies, A/B testing, and campaign attribution models. Deep understanding of different ad platforms, algorithms, and formats. Familiarity with HTML/CSS to create and optimize landing pages. Benefits & Perks These are just some of the ways Soundstripe supports your well-being, career growth, and work-life balance: Remote-friendly, with occasional opportunities to travel and connect in person at our Nashville HQ. Comprehensive health coverage including medical, dental, and vision plans with competitive employer contributions. Fertility & family planning benefits. 401(k) plan managed by Betterment. Stock options. Flexible paid time off. Professional development opportunities. Our Core Values Provide all customers with genuine and whimsical care. Confront harsh realities with optimism. Keep it light. Learn & Grow. Clear Communication is kind. Make it better. Date the model, marry the mission. Be humble. Quality over quantity. Done is better than perfect. Disclaimer Soundstripe is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce. Soundstripe provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Soundstripe complies with applicable state and local laws governing nondiscrimination in employment. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. #J-18808-Ljbffr