Demand Generation Manager

Job Description

About Remote Remote is solving global remote organizations' biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you're interested in adding to the mission, scroll down to apply now. Not only do we encourage folks from all ethnic groups, genders, sexuality, age, abilities, disability status and any other under-represented group to apply, but we prioritize a sense of belonging. We have 4 ERGs (Women, Disability, Queer, Minorities in Tech) who meet regularly with the People team. During your interviews and beyond, we ask & encourage anybody who needs an accommodation to request one from their recruiter. At Remote, we embrace AI as a valuable tool while prioritizing human creativity and authenticity. We look forward to meeting candidates who balance innovation with genuine expertise and experience. All of our positions are fully remote. You do not have to relocate to join us! The position The Demand Generation Manager will develop and execute strategies to build interest in our products and services while educating potential customers through innovative lead generation programs. This role focuses on generating high-quality pre-MQLs and MQLs to expand our base of potential buyers, aligning efforts with broader business and sales objectives. What You Bring In-depth knowledge of content syndication, affiliate partnerships, comparison sites, paid media, and lead nurturing workflows. Experience using tools like Salesforce, HubSpot, and Google Analytics to measure and optimize campaign performance. Ability to negotiate contracts, manage vendor relationships, and drive results from external partnerships. Understanding of leveraging content (e.g., whitepapers, case studies) to engage and convert leads. Experience managing multi-regional campaigns and adapting strategies to local markets. Hands-on expertise with CRM, marketing automation tools, and data enrichment platforms like Clearbit or ZoomInfo. Proven track record of driving measurable pipeline growth and achieving KPIs like MQL volume and pipeline velocity. Key Responsibilities Develop and implement a global demand generation strategy to drive high-quality pre-MQLs and MQLs, aligning efforts with business and sales targets. Oversee campaigns across content syndication, affiliate partnerships, comparison sites, and other paid channels, optimizing for quality and conversions. Manage global syndication campaigns, ensuring effective targeting, messaging, and asset utilization. Build and manage vendor partnerships, monitor performance, and ensure compliance with lead quality standards. Optimize the company's presence on comparison and review platforms to enhance lead quality and traffic. Continuously refine campaigns through A/B testing, targeting adjustments, and new channel exploration. Collaborate with sales and operations teams to define lead qualification criteria and ensure seamless handoff processes. Track key metrics like CPL, lead quality, and pipeline contribution, providing insights to improve performance. Partner with regional teams to adapt and scale campaigns, maintaining global consistency while addressing local market needs. Oversee demand generation budgets and evaluate tools to maximize ROI and enhance efficiency. Practicals You'll report to: Manager, Paid Marketing Direct reports: n/a Team: (Performance Marketing) - (Paid Marketing) Location : For this position we welcome everyone to apply, but we will prioritize applications from the following locations as we encourage our teams to diversify; Start date: As soon as possible Remote Compensation Philosophy Remote's Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries. Our salary ranges are determined by role, level and location, and our job titles may span more than one career level. The actual base pay for the successful candidate in this role is dependent upon many factors such as location, transferable or job-related skills, work experience, relevant training, business needs, and market demands. The base salary range may be subject to change. Application process Interview with recruiter Interview with future manager Interview with team members (no managers present) Prior employment verification check Benefits Our full benefits & perks are explained in our handbook at remote.com/r/benefits . As a global company, each country works differently, but some benefits/perks are for all Remoters: work from anywhere flexible paid time off flexible working hours (we are async) 16 weeks paid parental leave mental health support services stock options learning budget home office budget & IT equipment budget for local in-person social events or co-working spaces How to apply Please fill out the form below and upload your CV in PDF format. We kindly ask you to submit your application and CV in English, as this is the standardized language we use here at Remote. If you don't have an up to date CV but you are still interested in talking to us, please feel free to add a copy of your LinkedIn profile instead. We will ask you to voluntarily tell us your pronouns at interview stage, and you will have the option to answer our anonymous demographic questionnaire when you apply below. As an equal employment opportunity employer it's important to us that our workforce reflects people of all backgrounds, identities, and experiences and this data will help us to stay accountable. We thank you for providing this data, if you choose to. Please note we accept applications on an ongoing basis. #J-18808-Ljbffr