Digital Content Specialist FullTime

Job Description

Port Melbourne based | Full time permanent Flexibility/hybrid working available! BUPA benefits + Car Salary Packaging + Reward & Discounts Platform + more perks! Are you a passionate B2B marketing generalist, ready to make a significant impact and progress your career? Higgins is seeking a highly skilled and creative Marketing Specialist (Digital) to join our vibrant and energetic team. The Marketing Specialist (Digital) will play a key role in our National Marketing team, contributing to both strategy development and hands-on execution across various marketing channels. This role requires a versatile marketing leader, with a focus on content and digital marketing. The Marketing Specialist (Digital) will work closely with the National Marketing Manager and help lead the team to achieve marketing objectives across brand, growth, and customer experience. The successful candidate will demonstrate the experience, aspiration, and potential to further their Marketing career within a dynamic, forward-looking leader in the industry. KEY DELIVERABLES Develop, execute, and manage a comprehensive content marketing strategy, including blogs, case studies, videos, and social media content. Develop and execute a robust social media strategy across all relevant platforms. Plan, execute, and optimise online marketing campaigns across multiple channels, including email, social media, PPC, and SEO. Work with the National Marketing Manager to review and optimise the three-year marketing strategy. Work with the marketing team to execute on day-to-day activities, with a specific focus on events, campaigns, and digital marketing. Manage and delegate all ad-hoc Marketing requests as they arise. Monitor marketing spend and support annual budgeting process. Identify process improvement opportunities, including the use of AI. Cultivate and nurture relationships with internal and external stakeholders, driving mutually beneficial collaborations. SKILLS, EXPERIENCES & PREFERENCES Extensive (8+ years) B2B Marketing experience, in a small to medium size business or as part of an agency. Strategic analytical and problem-solving skills, with a data-driven mindset to measure and optimise marketing performance. Exceptional communication and collaboration skills, with the ability to work effectively with internal stakeholders. WHAT YOU SHOULD EXPECT WITH US Competitive remuneration package and performance-based bonuses. A collaborative and innovative work environment where your ideas are valued. Opportunities for professional growth and development, with extensive training, mentoring, and support to become confident, accountable, and impactful as early as possible. Opportunity to travel to interstate branch locations. On-site car parking. Weekly team lunches. Access to our ‘MyShout’ rewards and benefits program. BUPA Healthcare benefits and discounts. Car salary packaging options with Remunerator. Access to an Employee Assistance Program. ABOUT HIGGINS Higgins Coatings is Australia’s largest family-owned commercial painting contractor. We operate nationwide with 27 branches across metro and regional areas, and over 1,200 employees and subcontractors. Our values of commitment, unity, excellence, and safety underpin everything we do. #J-18808-Ljbffr