Digital Content Experience Manager
Digital Content Experience Manager Apply locations Melbourne VIC time type Full time posted on Posted 4 Days Ago time left... more info
Digital Experience Manager
Salary:
100.00 - 125.00
Posted:
25-01-2025
Category:
Software Architecture Engineering
Melbourne,
Job Description
Job Responsibilities Develop strategies to drive integrated digital traffic via email, social media and search to the website, app and portals. Track conversion rates, making improvements to the website. Develop, manage, update and evaluate digital tools (mobile app, calculators etc). Run a managed schedule of regulatory, governance and investment updates on the website. Upload documents as required on the website for investments and governance purposes. Project manage the website rebuild (alongside the Head of Marketing) to improve the usability, design, content and conversion. Work with the digital agency to implement SEO optimisations. Monitor agency performance in meeting KPIs and targets. Work closely with the Marketing Campaign Manager to drive member campaigns through the funnel by building CX and UX strategies, user journeys, designing customer-centric, quality experiences that drive satisfaction, loyalty and deliver business value. Client Description Our client is an independent profit-to-members superannuation fund providing retirement solutions to Australians for over 25 years. Their journey was born out of the demand for better superannuation for rural and regional Australia. Today they are proud of their successful growth, now a multi-industry super fund open to all, with specialisations in the recruitment, health, aged care and education industries. Minimum Requirements Experience developing holistic content strategies, and clear information architecture systems to assist the user experience. A thorough understanding of the product development and web content authoring process. Up to date with the latest trends and best practices in online marketing and measurement. Excellent grasp of website metrics and best practices. Ability to analyse data, competitive environments and to interpret market research, translating into viable campaign plans. Experience designing and building web page layouts; knowledge of HTML and CSS. Ability to think strategically to solve problems and make appropriate recommendations to the team. This role would suit a suitably qualified individual with approximately 5+ years’ experience in digital marketing / experience within the financial services or a highly compliant industry sector. #J-18808-Ljbffr
Job Details
Salary: 100.00 - 125.00
Posted: 25-01-2025
Category: Software Architecture Engineering
Melbourne,
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