Digital Marketing Team Leader

Job Description

Add expected salary to your profile for insights Are you a creative visionary with a knack for leadership? We're seeking a dynamic Digital Marketing Team Leader to join our high-performing marketing team. This is your chance to make a significant impact on our brand and drive us to new heights. As a Digital Marketing Team Leader, you will blend strategic marketing thinking with hands-on execution, translating strategies into plans, managing team performance, and contributing to campaigns. You will drive Puretec's digital growth and optimize its online presence to attract, engage, and convert customers. Why work for Puretec? Full time, Monday to Friday Work for a company where you will be valued Very supportive and approachable Team Support and training provided Promotion of Work-Life Balance Family-Oriented Organisational Culture We truly believe that what you do and where you work matters. The opportunity to grow and build new relationships in a friendly environment makes it fulfilling and exciting to come to work each day Our Values - we live by these: Positive Loyal Team Player Humble Motivated About the Role: Leadership & Team Management: Lead, mentor, and develop a high-performing team of four digital marketing specialists, fostering a collaborative and supportive environment. Conduct regular performance reviews, provide constructive feedback, and identify training opportunities to enhance team skills and capabilities. Delegate tasks effectively, ensuring balanced workloads and maximising individual team member contributions. Motivate and inspire the team to achieve ambitious goals and deliver exceptional results. Strategic Planning & Execution: Translate overall marketing strategies and growth plans into detailed, executable digital marketing plans. Develop and implement comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, programmatic advertising and other paid digital advertising. Develop and execute a plan to make the Puretec websites the centre of our digital marketing program through effective implementation of SEO principles, a clear vision and daily website maintenance. Develop and maintain a social media strategy to maximise followers and utilise social media advertising to introduce Puretec products to the target audience. Review and track metrics across the digital marketing program with a focus on looking for and driving improvement opportunities. Conduct market research and competitive analysis to identify opportunities and stay ahead of industry trends. Continuously optimise campaigns based on data insights and performance analysis. Hands-on Contribution: While leading the team, this role requires a hands-on approach, contributing directly to the execution of digital marketing activities. This may include: Content creation and management (website, blog, social media). SEO optimisation and implementation. Paid advertising including programmatic campaign management with the aim of generating demand for Puretec products. Google Ads planning and management. Social media marketing and community engagement. Email marketing campaign development and execution. Budget Management: Manage the digital marketing budget effectively, ensuring resources are allocated strategically to maximise ROI. Track and report on budget spend, providing regular updates to the Marketing & Brand Team Leaders. Utilise our google ads budget to maximise the value of each click, ensuring Puretec products are included in the customers product selection process. About You: 3+ years leading a digital marketing team. Experience in owning and maintaining multiple websites with a focus on growing sessions and conversions. Experience owning and executing a social media program. Experience owning and executing a digital advertising campaign. Experience with design software like Adobe Suite, Figma, Metricool or equivalent. Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management platforms, CRM systems). Excellent analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions. #J-18808-Ljbffr