Digital Optimisation & Design Specialist

Job Description

At Salt Shift, we’re revolutionising the way people care for their vehicles and vessels. As an innovative Australian brand, we specialise in advanced, biodegradable cleaning solutions that protect everything from jet skis and boats to 4x4s and off-road machines. Our eco-friendly products are scientifically developed to eliminate salt and grime in under 30 seconds, while incorporating corrosion inhibitors to ensure long-term protection for your gear. We’re not just about cleaning; we’re about preserving adventures and safeguarding investments. If you’re passionate about user-centred design, website optimisation, and contributing to a brand that’s making a real impact in the e-commerce space, come join us. At Salt Shift, we believe in innovation, sustainability, and excellence—and we’d love to have you help us elevate the digital experience as we grow. Make shift happen with us. The Role As the Website Optimisation & Design Specialist, you’ll take ownership of the day-to-day management, optimisation, and enhancement of our website. From troubleshooting functionality issues to designing visually stunning updates, you’ll play a critical role in delivering a seamless, on-brand experience for our customers while driving measurable business results. Responsibilities Oversee daily website functionality, ensuring optimal performance, security, and responsiveness across devices. Monitor, identify, and resolve technical issues, such as bugs and broken links, promptly. Collaborate with marketing to implement website updates, seasonal promotions, and campaign landing pages, while maintaining accurate and visually compelling content. Create engaging banners, graphics, and layouts that align with the brand’s identity and enhance the user experience. Analyse user behaviour using heatmaps and analytics to improve navigation, usability, and the overall customer journey. Drive A/B testing to optimise page layouts, CTAs, and product displays for better engagement and conversions. Optimise content for search engines and leverage tools like Google Analytics to track performance, recommend improvements, and boost key metrics. Partner with developers and marketing teams to align campaigns, implement technical updates, and enhance product launch pages. Skills & Experience Proficient in design tools like Figma, Adobe Creative Suite, or Canva, with expertise in UX/UI principles for e-commerce optimisation. Skilled in using analytics tools (e.g., Google Analytics, Hotjar) to track performance and implement A/B testing with platforms like Optimizely or Google Optimise. Strong knowledge of on-page SEO, keyword strategies, and website performance tools to enhance speed and search visibility. Demonstrated success in designing and optimising product pages, landing pages, and checkout flows to boost conversions. Experienced in troubleshooting website issues, ensuring uptime, and collaborating with developers and marketing teams effectively. Personal Attributes Creative problem-solver with a strong eye for detail. Organised and efficient, with excellent time-management skills. Collaborative team player who thrives in cross-functional environments. Strong communication skills, with the ability to translate technical requirements into actionable ideas. Why Join Us? Be part of an innovative team driving the future of eco-friendly e-commerce. Work on impactful projects that enhance customer experience and fuel business growth. Lead and implement creative, data-driven solutions that push boundaries. Enjoy competitive compensation, career growth opportunities, and a supportive, collaborative work culture. As we continue to grow and innovate, we’re looking for passionate individuals who share our dedication to excellence, sustainability, and the thrill of the journey. If you’re ready to make a real impact in the e-commerce space and help us elevate the digital experience, we’d love to have you on board. Join us in making shift happen and be a part of something extraordinary. Seniority level Entry level Employment type Full-time Job function Design, Art/Creative, and Information Technology Industries Soap and Cleaning Product Manufacturing #J-18808-Ljbffr