Digital Optimisation Manager

Job Description

Overview: Part-time, Fixed Term position – till Oct 2026 - 4 days/week Salary Level HEW 8 + 17% Superannuation and Flexible Working Arrangements Based at the City campus, but may be required to work and/or be based at other campuses of the University About You The Digital Optimisation Manager is a member of the Digital Optimisation Team and is primarily responsible to manage the optimisation of RMIT’s digital channels and website to drive best practice digital marketing by using the full capabilities of the Adobe stack (AEM, Target, Analytics, Campaign, etc). They provide strategic advice and work collaboratively across IT, Marketing, Communications and Academic stakeholders to build a best practice experience across our Adobe platforms, with a focus on building brand reputation, increasing customer NPS, and driving lead generation and online acquisition. They lead a cross-functional delivery squad (CX, UX, UI and Developers) responsible for the continuous improvement of RMIT’s digital channels. They work independently and collaboratively to build a digital centre of excellence, enabling a broad range of stakeholders to extract value from our digital channels and platforms. To be successful in this position you’ll have as a minimum: Experience using the Adobe stack, particularly Adobe Experience Manager and Adobe Target Experience managing a website/channel and optimising digital channels to drive engagement and acquisition Passion for and experience in user experience design, digital delivery and test and learn approaches Demonstrated experience working with stakeholder representatives implementing projects in large and complex organisations Proven experience to facilitate continuous process improvement and continuous improvement Demonstrated ability to provide strategic support and advice, work independently, and to achieve objectives operating within complex organisational structures Excellent interpersonal and communication skills Please Note: Appointment to this position is subject to passing a Working with Children and National Police Check. About the Portfolio The International and Engagement (I&E) Portfolio drives RMIT's international strategy and agenda including international partnerships and business development activities. The Portfolio oversees international operations including RMIT Europe and RMIT Vietnam and incorporates RMIT's key engagement functions comprising Communications, Experience (global marketing, global student recruitment and alumni), and Partnerships (philanthropy, culture, CRM and data services). The Experience function within I&E is responsible for Global Marketing, Student Recruitment and Admissions, Market Intelligence and Propositions, Alumni, Digital and Experience. The function strives to provide the best possible experience for prospective students across all our markets — domestic, international (onshore & offshore). They are the custodians of our brand, they engage our audiences from prospect through to student, alumni and beyond, and they drive our externally facing digital channels, while ensuring that our proposition meets the needs of our audiences and achieves the University objectives. RMIT University RMIT is a multi-sector university of technology, design and enterprise. The University’s mission is to help shape the world through research, innovation and engagement, and to create transformative experiences for students to prepare them for life and work. For more information on RMIT University follow the links below. To Apply: Please submit your CV and covering letter addressing your suitability for this position by clicking on the ‘Apply ’ link at the top of this page. For further information about this position, please see the Position Description hyperlinked below or contact me at . Position Description - Digital Optimisation Manager Please note: if you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to RMIT's Jobs website to access the Position Description at the bottom of the page. Applications Close: 30 Jan 2025 11.59 pm RMIT is an equal opportunity employer committed to being a child safe organisation. We are dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. At RMIT, we are committed to supporting adjustments throughout the recruitment and selection process, as well as during employment. We actively support and encourage people with disability to apply to RMIT (including alternate formats of application forms) . To discuss adjustment requirements, please contact Dani, via . We are a Circle Back Initiative Employer – we commit to respond to every applicant. #J-18808-Ljbffr