Direct Marketing Implementation Specialist

Job Description

Direct Marketing Implementation Specialist Apply now Job no: 513447Work type: Permanent Full TimeLocation: VIC - MetroCategories: Marketing & eCommerceAdvertised: 28 Jan 2025 AUS Eastern Daylight TimeApplications close: 07 Feb 2025 AUS Eastern Daylight Time About Us At The Good Guys we‘re driven by our purpose to help families live better for less. Part of Australia’s largest and fastest growing electrical and appliance retailer, we have over 3,500 employees across our nationwide network of more than 100 stores and a support office based in Southbank, Melbourne. Since 1952 we’ve been delighting customers and ‘doing good’, and today we build on that heritage while always focused on fulfilling our goal to be Australia’s strongest growing total home solutions electrical retailer. About the Role Reporting to the Customer Campaigns Lead, you will help drive sales results, nurture our database and grow customer loyalty through our engaging and personalised direct customer offers. Key Responsibilities Coordinate and executes on time direct communications to our database with promotional programs, campaigns and events aligning with The Good Guys activity plan and CX strategies. Design, build and send direct communication offers through email and SMS utilising The Good Guys digital marketing platform, brand templates and approved digital experiences. Design and implement competition entry forms that ensure functionality, compliance with legal requirements, and an optimal user experience. Design and implement customer-facing trigger messages, including form submission confirmations, error messages, and reminders. Customize email templates to align with branding and marketing campaigns as required, maintaining consistency with the brand's tone and style guidelines. Participates in quarterly knowledge and training sessions on best proactive use of The Good Guys preferred marketing suite. Calculate customer award liability for individual loyalty offers. Analyse campaign data and develop forecasting models to inform future campaigns within approved budgets. Maintain a library of campaign creative and templates up to date for campaign planning and delivery to customers. Work collaboratively with Marketing cross functional teams, agencies to create content that supports online and in store sales conversion. Administer data capture and tagging framework for emails sent from The Good Guys whilst ensuring the validity and effectiveness of reporting insights. Maintain up to date knowledge of customer take up, open rates and conversion from offers deployed by The Good Guys appointed marketing suite. Review reporting methodologies and data integrity regularly. Contribute to work in progress meetings and deliver required actions. About You HTML coding ability. Relevant tertiary qualification in Marketing an advantage but not necessary Proficient with Microsoft Office suite Proficient with producing marketing analytics Advanced Excel and Power BI (or similar) an advantage SQL experience an advantage To Apply If you are interested in this exciting opportunity with us, please click apply and upload your CV. All applications are strictly confidential. The Good Guys is an equal opportunity employer committed to providing a work environment that promotes diversity and inclusion. If this opportunity excites you (even if you feel that you don’t meet 100% of the criteria) – please don’t hesitate to apply! #J-18808-Ljbffr