Director of Brand & Content

Job Description

Sand. Sea. Sun. Have we got your attention? Well that is what we need you to do! Who are we? We are Bondi Sands . Who are you? You could be our Director of Brand & Content for the next 12-months! Australian made and globally loved, Bondi Sands is inspired by Australia’s most iconic beach and a desire to make the ultimate tan accessible to all. Our iconic brand grew a cult-like following and was the fastest growing tanning brand in the world in multiple regions. We are more than just a self-tanning product, with a portfolio that also includes a fast-selling suncare range and popular skincare line, each with the aim of ensuring our community feel confident and healthy within their own skin all year round. Capturing the essence of our Australian beach lifestyle through an innovative brand & marketing strategy, we take pride in having had a glowing brand presence on the global stage for many years. We are on the hunt for an exceptionally talented, passionate and engaging leader to join us for a period of 12-months as our Director of Brand & Content to lead an innovative and disruptive brand and content strategy for Bondi Sands on a global scale, ensuring the effective delivery and growth of the brand through formulating a brand strategy that builds brand awareness, equity and fulfills sales performance goals. As a key driver of growth for the business, you will deliver short & long term global brand strategies to regional teams, based on a clear understanding of consumer needs and brand equity to return profit and value to the business. Reporting to the Senior Director of Brand & Marketing at Bondi Sands HQ, you will be responsible for defining and driving the global brand vision across all touchpoints. Leading the brand, creative, content and PR teams and working closely with cross-functional teams including marketing, product, category, and regional overseas teams, this leadership role ensures a cohesive and impactful brand execution worldwide that resonates with our target audiences and delivers to strategic business goals. As the ultimate brand guardian and visionary, you will conceptualise and execute strategies to ensure the brand continues to lead the way and remain relevant across the globe. With a deep understanding and passion for the customer, category, culture and brand, the role is critical in driving brand growth at a global scale that translates to business profit and long-term commercial outcomes. Who are you? Our ideal candidate will be an accomplished senior professional brand leader who possesses FMCG industry experience within a global beauty or FMCG brand, product marketing experience to the Gen Z / Millennial audience, led the development & launch of new product launches, and sales execution experience (in-store strategies, POS and retailer education programs) to ensure we cultivate a cohesive in-store and online experience. With a proven ability to turn consumer insights into marketing opportunities, you will ensure all communications remain true to the brand's DNA and business objectives. Tasked with leading a high-performance team of 10 with vision and optimism, you will be a strong communicator that thrives in a fast-paced but fun environment that is full of passionate and driven people who live and breathe the Bondi brand every day; a culture that you will champion as a senior executive leader within the business. Our offer to you Based at Bondi Sands HQ in Port Melbourne (by the beach of course), you will join a team of passionate, hands-on, dedicated employees who work collaboratively in an open space. You will be rewarded with a highly competitive salary package that includes a growing list of benefits, including a strong culture of flexibility, health & wellbeing initiatives & benefits, amazing paid parental leave scheme, discounted products, glowing culture, and the rare opportunity to contribute your expertise to a global, market leading brand and business. Do you have what it takes? Apply now with your updated CV! Bondi Sands & Kao are committed to creating a diverse workplace that provides an equal opportunity for all. We value talent of diverse backgrounds and experiences at Bondi Sands and Kao and encourage all to apply to become a part of our global journey. #J-18808-Ljbffr