Email Marketing & CRM Coordinator

Job Description

Email Marketing & CRM Coordinator Job no: 515882Work type: Full timeLocation: Melbourne - CBD & Inner SuburbsCategories: Customer & DigitalAbout Sportsgirl Proudly Melbourne-born, The Sportsgirl brand and our iconic bold stripes have been part of contemporary Australian fashion culture since 1948. We’ve created a vibrant community where creativity and self-expression thrive, and as a business, we are committed to providing inclusive fashion for all Australians. As part of The Sussan Group, we're proud to be a Certified B Corporation. This certification independently verifies that The Sussan Group meets high standards of performance, accountability, and transparency. Our commitment to sustainability and social impact benefits everyone—from our team to our customers, and our suppliers. As a business, we’re committed to creating meaningful change, in measurable and transparent ways. By listening to and representing our community, we believe in the power of positivity, hope and kindness to create positive change in the world. The Sportsgirl team is here to champion our vibrant community called Generation Sportsgirl, every step of the way. Our Opportunity Our Email Marketing & CRM Coordinator will effectively manage and proactively execute the end-to-end email campaign program delivery for our business. You will utilise your hands-on digital marketing & email marketing platform experience to lead our email marketing campaign build and implementation to increase revenue from our email channel and optimise our campaigns for customer engagement. As part of our Digital Team, you will additionally support the roll out of initiatives across various touchpoints in the customer relationship management stages to drive commercial outcomes for the business. Your days will be fast paced and varied and your great attitude and proactive approach will support your success in this role and provide you with exciting growth and development. Your day to day will include: Accelerate the growth of revenue of the email channel and successfully build & implement all email marketing campaigns Management of the Email Marketing & CRM programs Manage the weekly email schedule for the brand Develop a clear email communication and content plan for the business Implement database and VIP growth opportunities Digital campaign planning and scheduling Campaign reporting and optimisation To be successful in this role, you must have: Marketing/Digital Tertiary Qualifications or similar Proven experience with customer engagement platform - Emarsys preferred or similar Prior experience with eCommerce within retail or fashion Understanding of digital design, video and email marketing asset production (HTML skills a bonus) Understanding of customer databases, personalisation and segmentation Experience using Google Analytics (or similar website analytics program) Excellent verbal and inter-personal communication skills Ability to multi-task in a fast-paced environment Why work for Sportsgirl? Here’s why you should choose a career at Sportsgirl: Join a Certified B Corporation and become a member of a dynamic and purpose-driven company. Opportunities for all team members to be involved in our impact initiatives, including Reconciliation Action Plan (RAP). Participate in our long-standing community partnership program with the National Youth Mental Health Foundation, headspace. Join a supportive team that values creativity, diversity and growth. We also offer some amazing benefits, including: Free onsite parking Generous team member product discount Discounted private health insurance Great team member referral bonus Flexible working arrangements Career development opportunities If this opportunity aligns with your skills and aspirations, we would love to connect with you. The Sussan Group is committed to supporting an inclusive recruitment process ensuring a fair recruitment experience. We celebrate diversity and advocate inclusion and are committed to building and fostering a diverse and accessible workplace and culture. Please advise us if you need any necessary access requirements or adjustments throughout the recruitment process. #J-18808-Ljbffr