Head of Performance Marketing | Ambitious Growth Strategy | Scale-Up to $250m+

Job Description

Head of Performance Marketing | Ambitious Growth Strategy | Scale-Up to $250m+ Remuneration package to suit top talent. Build a serious performance marketing machine High-growth company with proven strategy and large global market. Strong commitment and budget from owner that ‘gets it’. Aggressive growth strategy. Build a high-performance team. Drive demand and lead gen. Grow the business. Go faster. The Opportunity Join our team as Head of Performance Marketing. This is a new role created due to company growth. Key aspects of this role are: Global scope – opportunity to build a global performance marketing operation. Fast-growing company – startup 10 years ago, targeting $200-250m in 2-3 years. Strong budget – serious commitment and significant budget from the owner. Startup mindset – build the performance marketing team from the ground up. Entrepreneurial culture – founder-led business, fast-moving and ambitious. Career growth opportunity – grow your role as the business grows. Group-level role – responsible for multiple businesses across the Group. This is an opportunity to get on board and help drive our global expansion. The Role You will lead our Performance Marketing team. Your mission will be to build a performance marketing machine with global reach, create a paid demand gen program, and build marketing funnels that engage and convert our niche audience. You will be relentless in maximizing audience reach and high-quality lead volume at high return on ad spend (ROAS). Key responsibilities include: Lead & manage team. Performance marketing strategy. Customer marketing (CRM-based, educate, nurture, grow share of wallet). Marketing & sales tech stack (incl CRM optimisation). Performance analysis, budget management & ROI optimisation. A major transformation in our performance marketing is required to take our business to the next level. There is significant ‘low hanging fruit’ available in our niche B2B market. Our plan is to build a serious performance marketing operation to exploit this opportunity globally, paired with a transformation of our brand positioning from local Australian supplier to global leader. The key initiatives in the first 12-18 months for this role will be: Build an A-player team. Performance marketing strategy & implementation plan. Rebuild baseline SEM program (product & application based). Map content requirements for performance marketing program. Build baseline lead gen funnels – test & iterate to find high-performers. Evaluate paid demand gen channels – test & iterate to find high-performers. Apply selected paid demand gen to high-performing lead gen funnels. Build sales deal enablement workflow incl content & templates for key deal types. Build ‘first-cut’ customer marketing program (CRM-based). Review & upgrade marketing tech stack. Setup marketing performance reporting (dashboard and weekly). Replicate high-performing lead gen funnels into new markets (by language, region). You will also support the broader Beaver Group including other operating businesses. You will report to the General Manager – Growth & Marketing. The preferred location for this role is our Perth Head Office. We will consider a hybrid role for the initial 12 months for an exceptional candidate. We will provide relocation and visa assistance if required. You will need to build out your team (likely 3-4 in 12 months, 8-10 in 3 years), with an optimised mix of internal team, dedicated offshore support, and specialist agency or contractor project resources. About You We are looking for a competitive, results-focused performance marketing leader with a high-performance mindset. You will be analytical and use logic and data to drive decision-making. You will be highly accountable, meet deadlines, and beat targets. You will be digital-first, with strong tech capability, and a high need for control. You will be ROI-focused, always looking to ‘test and measure’ to maximise every dollar. Experience required includes: 8+ years relevant experience. Previously setup or grown successful performance marketing team. Ideally – prior experience creating performance marketing operation with global reach. Ideally – prior experience with customer marketing and sales deal enablement. The Company Beaver Group is a private holding company based in Perth, Australia. It invests in private businesses and partners with their leaders to grow these via organic growth and acquisitions. Why Join Us? This is an outstanding opportunity to build a world-class B2B performance marketing operation to drive the global expansion of an Australian success story. How to Apply To learn more, please contact Janice Vincentia from our recruitment team via email. To apply for the role please submit your resume and cover letter (explaining your suitability and motivation for the role) via the link. #J-18808-Ljbffr