Head of Strategic Insights

Job Description

Company description At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behavior, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight. Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviors are: Be Bold, Be Kind, Be Better Together. We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential. We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behavior-led and reinforced through our values. Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation. We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other. Overview Head of Strategic Insights The transformation you will experience Manage the delivery and growth of Zenith’s research capability and suite of products to ensure best-in-class methodologies and continual product innovation to drive client engagement and incremental revenue. Your scope will include: End-to-end management of bespoke primary quantitative projects, including advanced questionnaire design to support advanced data analytics allowing for strategic reporting with actionable commercial insights and solid recommendations. Management of the Zenith Imagine Consumer Panel; driving the commercial model to maintain revenue, and productization across the business and supporting the activation process. Ensure on-time delivery of all research projects through effective time management and resource allocation across clients. Management of the research team across all markets with development opportunities and succession planning. Manage the commercials – project proposals, supplier rate cards, staff costs – to deliver against revenue and profit targets. Respond to research briefs to deliver on client objectives with best-in-class methodologies. Manage supplier relationships and contracts to maintain SLA’s and competitive market rates. Guide best practice methodologies and emerging technologies to ensure continued market competitiveness. Identify opportunities to integrate research data into media activation activities in consultation with the Data Activation team. Proactively identifying new and innovative research tools & technology. Engage broader Publicis Groupe on research capabilities to drive incremental client opportunities. Represent Zenith research at key internal forums including the Publicis Product Council. Leveraging secondary data sources to augment primary research findings, including all offline and online media measurement tools to deliver integrated measurement frameworks. What you’re looking for A supportive and collaborative culture. Clients who are open to suggestions and working progressively. An opportunity to build a market-leading insights team and work across some fantastic clients. What type of person will be successful in this role You’ll possess: Minimum 10 years’ experience within the Research industry – client or agency side. Experienced in all facets of quantitative research methodologies including survey design, project management and data analytics. Solid experience in team and stakeholder management. Experience with managing revenue targets and department P&L. Strong technical skills in data analysis and statistics using Q, SPSS, SQL, or other similar statistical tools. Experience with data visualization tools such as Power BI, Tableau or other similar tool. Very strong client engagement and presentation skills. Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at . Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us.". Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: . Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential.#LI-JH1 #J-18808-Ljbffr