Qualitative Brand Strategist - New World Insights

Job Description

The world is changing faster than ever. How does change affect Australians and what matters to them? How do brands evolve to stay relevant, meaningful, and get ahead?This exciting Strategy Consultancy holistically explores culture, decodes behaviour, and mines data at scale to shine a big, beautiful, bright light on change.Harnessing Culture + Behaviour + Technology We’re looking for a passionate insights-led strategist with experience in qualitative research methodologies in a commercial consulting firm. You should be able to stitch together insights and ideas to craft strategy and tell inspiring stories. You are looking for super intriguing marketing and business challenges! You totally buy into the idea that to truly understand what’s important to people, you must explore culture (attitudes, beliefs, values, motivations) and behaviour (subconscious drivers unearthed by behavioural economics theories). The icing on the cake is being tech-enabled so you can use machine learning to mine digital data at scale!Project examples include :Brand (positioning, CVP, and communications), Innovation (NPD, experience, and journey mapping), Audience understanding (U&A and segmentations) for a mega client list of Arts, Sport, Entertainment, FMCG, Retail, Banking, and Tech clients.Role responsibilities: Client-facing role – building rapport and understanding business Help to unpack client problems and design research frameworks Conduct qualitative fieldwork – groups, workshops, ethnography, social media, etc. Get involved and learn about cultural insights, behavioural theory, and big qual data Synthesise, analyse, and contextualise data Help create impactful strategies in creative, inspiring stories Our Ideal Profile: 3+ years’ experience in insights-led strategy/market research agency essential Applied qualitative research skills essential Applied quantitative research skills a bonus A keen interest in consumer behaviour Analytical and critical thinker Strong writing and communication skills Vibrant, energetic, excitable curiosity in the world and people Passionate about using insights to create amazing marketing, brand, innovation, and experience outcomes. Culture & Benefits: 50+ national independent consultancy – diverse, empathetic, busy, immersed, and totally engaged in really intriguing marketing and business challenges Future-facing, tech-enabled, and highly consultative Committed to a brighter future – B-Corp certified, Reconciliation Australia, and progressive employee benefits, such as: Flexible working – additional leave for extra long weekends + wellness days + additional holiday + WFH or office flexibility Heaps of social team events and community activities Progressive parental policies and other support systems Ongoing training and learning sessions to stimulate creative minds! Send your CV to Gemma Lewis (Director, APAC) at Resources Group or call Gemma on 0452417265 for a confidential discussion about this role and other related opportunities. About Resources Group We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ, and APAC.Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation, or socio-economic background. #J-18808-Ljbffr