SEO specialist – an SEO Strategist

Job Description

An SEO strategist is a digital marketing professional who specializes in developing and analyzing SEO campaigns. They use tools like Google Analytics to monitor website performance and determine traffic sources to improve search engine rankings. SEO strategists often collaborate with content creators, web developers, and marketing experts to drive organic traffic to client websites. Understanding The Role Of An SEO Strategist An SEO strategist is like a detective and planner for websites. They figure out how to make a website more popular and easier to find on search engines like Google. When you search for something online, you usually click on the first few results. An SEO strategist helps a website show up in those top spots by researching the best words to use on the site, creating good content, and linking the website with others. By using these strategies well, an SEO strategist can increase the visibility of a website in search engine results pages (SERPs), making it easier for potential customers to find businesses online. When they do their job well, more people visit the website without the company having to pay for ads, which can lead to increased sales and customer engagement. SEO Strategist vs. SEO Specialist: What’s the Difference? SEO Specialist: Think of them as hands-on tech experts, ensuring everything runs smoothly for search engines. Making sure each page of the website is set up right (on-page optimization). Working on the website’s technical side, like its structure and links (technical SEO). Building links from other websites (off-page SEO). Keeping an eye on how well the website is doing using tools like Google Analytics. SEO Strategist: They design the overall plan for improving a website’s search engine presence. Their work includes: Creating a complete plan for improving a website’s search engine ranking. Researching the market, what competitors are doing, and opportunities for growth. Figuring out who the website’s audience is and what content they should see. Staying updated on the latest trends in SEO. Analyzing data to make smart decisions about their strategies. These two roles work together. The specialist does the hands-on work, and the strategist makes the plans and guides the direction. An Example of an SEO Strategy: In our agency, StudioHawk, an example of a strategy that an SEO strategist created is the comprehensive SEO overhaul for Civilmart, a prominent B2B precast concrete company in Australia. This strategy involved rectifying a previously flawed website migration, establishing effective URL mapping, optimizing product pages, and introducing a new blog content approach. These changes led to a 287.69% year-over-year increase in website users, significantly more weekly leads, and improved search engine rankings for key industry terms. What are the responsibilities of an SEO strategist? Analyzing how well a website is doing and using data to improve how often it appears in organic search results. Researching the best keywords, checking what competitors are doing, and planning an effective SEO strategy. Creating new content that uses targeted keywords to boost search engine rankings. Applying offsite optimization methods like building links and promoting on social media. Using tools like Google Analytics to keep track of SEO progress. Regularly updating knowledge about the latest SEO best practices. Having technical SEO skills and experience in implementing them. Understanding how different online marketing channels work together. Knowing about past and potential future impacts of search engine algorithm updates. Having a deep understanding of what the user needs. Experience with various tools and software like Semrush, Ahrefs, Moz, Surfer SEO, etc. What Skills Does an SEO Strategist Need? Being an SEO Strategist means having a variety of skills. Here are some of the main skills they usually have: Keyword Research An SEO Strategist helps websites show up higher in search results by using tools like Ahrefs, SEMrush, and Moz Pro to find out what words people search for online. Link Building Another part of the job is link building, which means getting other websites to link to your site. Data & Analytics Tools They also use data and analytics tools to see how well their strategies are working, helping them make necessary adjustments. Final Word So there you have it, an SEO Strategist is responsible for creating an SEO strategy for the website they’re working with! #J-18808-Ljbffr