La Mer - Senior Marketing & Communications Manager

Job Description

Description In this role you will be responsible for end-to-end marketing, adapting and delivering marketing plans across all local channels in ensuring a seamless consumer experience aligned with regional strategy. You will own business delivery of total brand, leading pod leads / 360 marketers to drive their assigned business portfolios. You will be a brand equity builder to amplify regional brand and marketing plans to local consumers. Brand Management and Commercial Execution Identify local trends and competitive actions, and recommend trends to action activation Work with local Commercial team to validate and develop local retail GTM execution plan across channels by doors Work with local Online team to define account-specific online execution plans (except for Brand.com with operations to be regionalized) Manage A&P by channels in accordance with regional guidelines from the cascaded brand GTM launch book. Develop and propose local promotional plans for Key Shopping Moment (KSM) / High Traffic Moment (HTM) & Always-on (Trial sets) with input from local corporate teams (i.e. DCM, Commercial, Finance, Supply chain) Monitor COG and escalate issues & develop intervention plans as needed by POD 360 Marketing Lead marketing teams to deliver and execute cascaded end-to-end marketing plan from Region brand on consumer, product and retail marketing (i.e. campaigns, new product launch) and all channels for total brand, in partnership with extended DCM team and commercial. Derive insight from local DCM and Commercial teams and input to Region Brand at annual planning stage for region marketing and GTM strategy development. Localize and validate cascaded 360 marketing and GTM plans, brief and calendar across all platforms and channels including assets, A&P investment, influencer management with input from media expertise in DCM team for total brand across all channels. Collaborate with DCM for digital, CRM, and paid media activations and KAM for account-specific online activation including campaign briefs, KPIs alignment and sign off on final investment. Validate final media agency brief and A&P budget. Brief DCM on brand consumer marketing plan. Review media performance against assigned KPIs monthly, quarterly, yearly together with DCM team and co-develop improvement plans continuously for on-going optimization. Localize creative assets cascaded from region brand for all platforms and work with local creative team or agency for adaptation and creation (if any). Partner with earned media expertise in DCM on influencer selection as per region brand and local earned media guidelines and manage agency brief and seeding (e.g., samples, personalized content) for GTM activations. Partner with owned media expertise in DCM to localize media plans and manage the operations across all brand owned media platforms. Product Management: Lead cross-functional teams to ensure accurate product forecast, product excess management, pricing and claims for all campaigns and BAUs. Others Key member to drive / participate in assigned corporate regional / local projects (i.e. category / GTM strategy) Leadership: Lead and develop talents for succession internal pipeline Qualifications Minimum 8 years of experiences. Proven track record in driving ROI for marketing campaigns Strong leadership and influencing skills to lead multiple projects in a matrix environment Skilled at managing stakeholders at different levels of seniority to accomplish business goals while maintaining strong interpersonal relationships Strong analytical skills, fast-learning, and flexible to deal with ambiguity Detail oriented with strong sense of work prioritization At The Estée Lauder Companies, we believe in fostering a collaborative and inclusive work environment. We offer comprehensive benefits, and opportunities for professional growth and development. Join us and be part of a team that is dedicated to making a difference in the beauty industry. *To be considered for this role you must have full rights to work within Australia, (working holiday visas will not be considered) We are an equal opportunity employer. It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview we encourage you to reach out to . We understand sharing your needs can be daunting – anything which is shared with us will be kept strictly confidential. #J-18808-Ljbffr