Lead Generation and Business Development Representative

Job Description

Fusion5 is looking for a vibrant, enthusiastic, and highly motivated business development specialist to join our team. We need a true “hunter” with a proven track record of identifying, nurturing and qualifying prospects to help create opportunities for our NetSuite Sales Professionals to close. You’ll be expected to build programmatic, multi-touch engagement plans with your prospective audiences, utilising email, phone, LinkedIn, and in-person contact, that offer value, build credibility, and stimulate demand. There will also be opportunities to network, attend events, and create your own campaigns, with the support of marketing, to help you convert cold contacts to hot leads! The role: While this role will be very autonomous, you’ll be supported by a highly experienced BDR Team Leader, Sales Manager, Sales Team, and the Marketing Team and Sales Executives. You’ll be expected to: Research your target audiences, as well as their industries, and engage them with compelling content that lead to meaningful sales conversations. Collaborate closely with Sales Executives to identify and engage target accounts. Your primary focus will be on strategic prospecting to generate qualified leads and drive early-stage pipeline growth. Understand the value proposition behind Fusion5’s solutions and services, and be able to articulate this to different roles and personas, across a range of industries. Engage in meaningful business conversations with key decision makers and stakeholders, demonstrating your understanding of their unique industry challenges, and the benefits of overcoming them. Follow up Marketing Qualified Leads with probing conversations that help us learn more about a prospect’s business, their emotional and commercial drivers, and ultimately, their drivers for change. Produce a pipeline of well-qualified opportunities for our Sales Team, with as many Budget, Authority, Need, Time (BANT) criteria as possible. The ideal candidate will have: Proven demand and lead generation experience, as well as a flair for ‘creative conversation starters’. Understanding of CRM, ERP and Ecommerce solutions such as NetSuite, Microsoft or other SaaS solutions. A programmatic, multi-channel, multi-touch approach to build relationships and identify buying intent signals. Confidence using a range of tools to research and reach target audiences, and the ability to monitor engagement to trigger the next touch in the prospecting journey. Good discipline around CRM data logging, as well as healthy respect and appreciation for good data hygiene. Proven history in successfully reaching or exceeding targets/KPIs. The ability to identify a range of influencers within a business, and connect with all of them to create a holistic prospecting framework. The confidence to ask for a Sales Meeting – and get it! A confident, polite, and professional manner, with an excellent command of written and spoken English. Ability to carry senior and executive level conversations that demonstrate value to the prospect, and asking the right questions to build rapport. A hunger to learn about our business, our solutions, and the industries of our prospective customers. A hunger to move forward in your Sales career. About Fusion5 Fusion5 provides business solutions that add real commercial value to our customers. Our focus is on making potential reality for our customers, and our people. When it comes to technology, there is no such thing as 'one size fits all'. We ensure our customers are offered a choice when it comes to their technology solutions. Our promise to you Fusion5 is proud to be a diverse, inclusive, and forward-thinking employer. We understand it’s essential to provide a workplace where our people are engaged, challenged, successful, and happy, and we’ve created just that! Along with an extensive range of benefits and core values to be proud of, we’ll ensure you have every opportunity to make your potential, reality. Our benefits include Individual Performance and Development Plans. Company bonus scheme. Birthday leave. Flexible working arrangements. Volunteer day. Free annual flu vaccinations. Regular social occasions at all our offices. Staff referral program. Environmentally Responsible Practices. Plus more… This is an outstanding opportunity for an individual who recognises the value of change, flexibility, new technologies and service. #makingpotentialreality isn't just a hashtag - it's our mantra! #J-18808-Ljbffr