MarTech & Audience Manager - 12M FTC

Job Description

Title: MarTech & Audience Manager - 12M FTC Location: Chadstone, Victoria, AU About us At Officeworks we make bigger things happen. Our customers, our team, and our community are our heart and soul. And if our brilliant people have taught us anything, it is that we can do all kinds of incredible things, each and every day. Fast paced. Innovative. Inspiring. With close to 10,000 team members and a national footprint of more than 168 retail stores Australia wide – we’re focused on delivering a wide range, low price and great service. We’re about inspiring new ideas and thinking outside the box. We’re about kicking goals, having a laugh and pushing each other. We are about being rewarded and supported. We’re about teaching a customer something new and supporting the community. We’re about making a difference. About the role At Officeworks, we’re focused on driving innovation and delivering exceptional customer experiences. We’re on the lookout for a MarTech & Audience Manager to help shape our marketing technology roadmap, enable self-serve digital marketing capabilities, and lead the way in personalisation and audience execution at scale. This dynamic, project-based role provides the chance to make a real impact by leading and evolving our tech product roadmap, delivering a market-leading Customer Data Platform (CDP), and fostering collaboration across internal and external teams. This role is based in our Chadstone Office in Victoria and works in a hybrid manner. Key Responsibilities: Project Management: Lead and deliver projects aimed at building self-serve capabilities for digital marketing and personalisation. Team Leadership: Manage a diverse team, including internal and external teams, ensuring seamless collaboration, roadmap delivery, and professional development of team members. MarTech Solutions: Oversee the implementation and optimisation of marketing automation tools (e.g., Adobe Campaign), ensuring alignment with business goals and strategies. Customer Data Platform (CDP): Guide the delivery and management of the CDP to provide real-time, unified customer profiles for personalisation and targeting. Personalisation Initiatives: Work with digital marketing teams to enable system and data access for personalised content and audience creation, supporting revenue growth. Retail Media Enablement: Support the Officeworks Retail Media Network project by delivering relevant digital execution channels to meet commercial targets. Digital Tagging: Collaborate with internal teams and agencies to ensure accurate marketing and analytics tagging for performance tracking and compliance with privacy regulations. Data Integration: Lead the integration of customer and marketing data into platforms like Adobe Campaign, Meta, Google Ads, and the Officeworks Snowflake data warehouse. About you What you’ll bring: Education: Bachelor’s degree in marketing, business analytics, economics, or related fields. Experience: 5–10 years in a similar role managing MarTech platforms, CDPs, and marketing automation tools. Technical Skills: Expertise in Adobe Marketing Suite (Target, Campaign, Analytics, Audience Manager), Digital Tagging (Adobe Launch, Tealium), Snowflake, Ad Platforms (Meta, Google Ads, etc). Attributes: Strong communication, leadership, and problem-solving skills, with a proven track record of enabling marketing automation and personalisation. Technology Tools You'll Work With: Adobe Marketing Suite (Target, Campaign, Analytics, Audience Manager) Tealium IQ, Snowflake, SAP CRM Google Analytics (GA4), Google Marketing Platform Business Intelligence tools (Power BI, Tableau) Our culture It’s all in a day’s work when you’re part of the Officeworks community – where you’re not defined by who you are, but what you can do. We celebrate our teams’ uniqueness by offering the below to the Officeworks family: An inclusive, diverse, and supportive environment. Flexible working arrangements to best support your individual needs. A key focus on wellbeing and safety. Generous discounts at Officeworks, Bunnings, Kmart, Target and Catch. Ongoing training and development opportunities to progress your career. Industry leading Growing Families policy. At Officeworks, we operate best when our team represents the communities we serve. We proudly commit to providing a safe and supportive work environment for everyone. We actively encourage applications from all candidates, including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people with disabilities. #J-18808-Ljbffr