Marketing Manager (Education Brand) - Australia

Salary: 100.00 -  125.00
Posted: 04-02-2025
Category: Product Brand Marketing

Job Description

Marketing Manager (Education Brand) - Australia Job Reference: twinkl/TP/664/412 Number of Positions: 1 Contract Type: Contract, Freelance international contractor agreement Pay Rate: AUD$36.00 - AUD$40.00 Working Hours: 37.5 hours per week Location: Fully remote - Must permanently live and have the right to work in Australia. Closing Date: 01/03/2025 Job Introduction Twinkl is here to “help those who teach.” We're proud to create educational resources that can be used at each step of a child's learning journey. We support educators and children across Australia and around the world, and we’re committed to transforming lives through education. The Role: We are looking for a fast-paced, go-getting, and creative marketeer who will thrive on the challenge of taking Twinkl Australia's in-country marketing to the next level. This person will confidently ideate and coordinate viral omnichannel marketing campaigns with the support of their team of Segment Managers. Responsibilities & Key Performance Indicators: Drive brand awareness across Australia and connect educators, schools, and districts with the Twinkl website. Oversee Twinkl Australia’s main educational brand channels on Facebook, Instagram, Pinterest, TikTok, and Twitter. Manage Twinkl Australia’s educational brand ambassadors program. Coordinate, create, execute, track, and report on seasonal and topical social media marketing campaigns. Analyze data to inform marketing actions daily using internal and external data sources. Attend and showcase Twinkl at online and in-person events across Australia. Deliver month-on-month and year-on-year increases in referrals, sign-ups, and conversions. Stay ahead of marketing and educational technology industry trends. Collaborate closely with international marketing teams. Minimum Requirements: 4-year marketing or education degree from an accredited college. Minimum of 2 years experience in a professional marketing role. Proven experience in a senior product marketing role. Strong background in developing and executing product marketing strategies. Ability to lead and inspire a team. Excellent communication and interpersonal skills. Deep understanding of the education sector and the digital marketing landscape. Proficient in using marketing analytics tools. Creative mindset with a passion for innovative marketing approaches. Strong analytical skills. Project management proficiency. Social media savviness across multiple platforms. Why Join Us: In return for your expertise, we offer an exciting role in a dynamic business with plenty of career opportunities, a friendly culture, flexible work-from-home positions, and continuous professional development. #J-18808-Ljbffr

Job Details

Salary: 100.00 -  125.00
Posted: 04-02-2025
Category: Product Brand Marketing

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