Marketing Manager, Everyday Banking Solutions

Job Description

We have a permanent opportunity for a Marketing Manager to join the Everyday Banking Marketing Team. Working closely with various stakeholders, you will design and execute marketing campaigns across acquisition, in life and retention using a mixture of below and above the line channels. On any given day, you will: Work across a range of everyday banking solutions designed to make customers' lives simpler & easier such as payment innovations (like digital wallets), travel products (like Travel Money Card) and CommBank app money management tools. You will collaborate with stakeholders across Product, Digital and Analytics to: Design customer-centred marketing strategies driven by data and insights to acquire new customers or engage and retain existing customers. Execute marketing strategies across a range of above and below the line channels including email, owned digital channels, search and social media. Ensure marketing strategies are delivered on time, within budget and in line with CommBank’s Brand Guidelines and Tone of Voice. Measure effectiveness of marketing campaigns, demonstrating how they deliver commercial results for the business and promote customer NPS. We’d love to hear from people who have: Demonstrated experience with end-to-end, integrated campaign delivery with accountability across strategy development and execution. Solid experience in a generalist marketing or a marketing communications role. Strong one-to-one experience with below the line channels especially email and owned digital channels. Demonstrated experience working with creative and media teams to deliver above the line campaigns. The ability to work across multiple complex campaigns at the same time and deliver to tight timelines. Track record of building strong relationships and collaborating with stakeholders. Highly developed project management experience. Strong verbal and written communication skills. Commercial acumen with the ability to track and demonstrate ROI. Creative thinker with problem-solving/growth mindset. Experience in financial services preferred but not essential. If this sounds like your next career opportunity, please apply now! Working at CommBank At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in. If you're already part of the Commonwealth Bank Group (including Bankwest, x15ventures), you'll need to apply through Sidekick to submit a valid application. We’re keen to support you with the next step in your career. We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696. Advertising End Date: 16/02/2025 #J-18808-Ljbffr