Marketing Manager, Government Software Solutions (ANZ)

Job Description

Granicus Australia/New Zealand (ANZ) is looking for a tenured Marketing Manager for our government cloud-based software and platform software. The role works closely with the global marketing team in the region, ANZ sales leadership, and the executive team to develop and continually refine our ANZ marketing strategy and execution. You will be accountable for our marketing success in ANZ. You will plan and coordinate our execution utilizing both local in-country resources and the support from global product marketing, content, digital marketing, and design teams. You will turn our strategy into real-life activities to deliver the right content at the right time based on insights into the local market and competitors. The Marketing Manager is responsible for demand generation, events, and Account-Based Marketing (ABM) campaigns that drive revenue for the ANZ business. As the owner of ANZ marketing, you'll develop, implement, and measure full-funnel campaigns focusing on awareness, demand generation, meeting market-specific goals, and accelerating pipeline/revenue growth. This position is based in our Melbourne office or remotely within ANZ. **Candidates must live in Australia or New Zealand & have Australian / NZ Citizenship or Perm. Resident Alien status to be considered. This is due to the government-related work our clients perform. ** What your impact will look like: Provide strategy and execution for the ANZ market, including working with the ANZ leadership team and other leaders to create and execute marketing plans. Analyze the ANZ market, our customers, buyers, and competitors, and identify actionable insights and priorities to maximize our success. Generate leads that turn into opportunities and pipeline for the ANZ sales team. Own, analyze, and communicate the strategy, execution, and metrics of the demand generation funnel, including inquiries, MQLs, SALs, SQLs, and pipeline. Create, develop, implement, and optimize full-funnel, integrated demand generation campaigns using best practice approaches. Write and communicate market messages in a variety of media: eBooks, whitepapers, webinars, infographics, advertisements, email, and more. Work with the sales organization to drive upcoming marketing campaigns and gather feedback on program performance and sales needs. Coordinate with the Business Development Team to monitor campaign efficacy and optimize inbound and outbound sales to support the business in lead generation and pipeline creation. Develop product positioning and messaging that differentiates our products in the market. Plan the launch of new products and releases and manage the cross-functional implementation of the plan. Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars. Perform competitive research to profile our key competitors. Work closely with the Marketing Team to develop product-specific demand generation in close coordination with existing verticals and thought leadership campaigns. Plan and coordinate the priorities and support required from global product marketing, content, digital marketing, and design teams. Support the wider global Granicus marketing team in defining full-funnel content marketing strategies spanning long-form documents (eBooks, whitepapers), blogs, events, tradeshows, user groups, webinars, infographics, videos, etc. in integrated campaigns, leading to revenue growth. Develop Account-Based Marketing strategy and execution for priority accounts. Drive partner strategy to identify and drive demand generation and funnel building activities that drive pipeline. Perform other relevant duties as required. You will love this role if you have / are: Degree in marketing, business, government, or a relevant field. Manager level or above with 5+ years of experience of marketing within a SaaS company in the ANZ region. Public sector and/or destination marketing experience is preferred. An enthusiastic, high-energy self-starter who leads by example and can execute marketing strategy and plans with minimal oversight and direction. Strong writing and communication skills. Experience working directly with sales teams to support their goals and initiatives. Exceptional interpersonal skills to build internal and external relationships across a global organization. Ability to thrive in a lean, self-propelling, proactive environment. Commitment to diversity of thought and consideration of different ideas. Security and Privacy Requirements: Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program. Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies. Benefits for you: A flexible working environment. This is a remote working role. Quarterly "unplug" days, a paid day off from the company to relax and recharge. The opportunity to work with an established, global GovTech leader with a unique value proposition and platform offering. $150,000 - $186,000 a year Listed range is the base salary only and dependent on candidate experience and qualifications. Bonuses and incentives are above and beyond this range. Compensation also will include an extensive and comprehensive range of benefits. The Team - We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand. The Culture - At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be a part of our journey. - A few culture highlights include – Employee Resource Groups to encourage diverse voices. - Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs. - Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more. The Impact - We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here . #J-18808-Ljbffr