Marketing Specialist for a Home Furnishings Shop in Australia (Home Based Full Time)

Job Description

Marketing Specialist for a Home Furnishings Shop in Australia (Home Based Full Time) Sydney, Australia | Posted on 02/12/2025 Work Schedule Monday to Friday, 10:00am - 6:00pm Australian Eastern Standard Time City Sydney Country Australia Client Location Australia Work Location Home Based - Philippines Job Type Full time Client Information With a passion for unique furniture, the company aims to enhance the Australian market with diverse, high-quality pieces from around the world. In a time when homes are more than just living spaces, comfort and style are essential. The company’s goal is to help Australians create inviting, personalized environments by offering a broad selection of furniture to suit every need and taste. Job Description As a Marketing Virtual Specialist, you will take full ownership of the marketing initiatives, ensuring brand growth, customer engagement, and increased sales. Duties and Responsibilities include: Develop and execute a comprehensive marketing plan to grow brand awareness and drive sales. Identify trends and opportunities to enhance engagement and customer conversion. Continuously optimise strategies based on data and performance analytics. Social Media & Content Creation: Manage and grow our social media presence across Instagram, Facebook, Pinterest, TikTok, and LinkedIn. Create engaging content (graphics, captions, reels, videos) that aligns with the brand identity. Develop and manage a content calendar using PlannThat to ensure consistent posting and engagement. Respond to comments, messages, and inquiries in a timely and professional manner. Website & SEO Management: Optimise product listings, descriptions, and images for SEO and conversions. Keep the website updated to ensure a seamless user experience. Implement strategies to increase organic traffic and improve search engine rankings. Design and execute email marketing campaigns (newsletters, promotions, follow-ups). Segment audiences and personalise outreach for better engagement and conversions. Implement lead generation strategies to nurture and convert potential customers. Advertising & Paid Campaigns: Set up and manage Facebook Ads, Google Ads, and Pinterest Ads. Track campaign performance, adjust budgets, and optimise for maximum ROI. Test and refine ad creatives for better engagement and conversion rates. Showroom Marketing & Printed Materials: Create digital and physical marketing materials for the showroom (brochures, flyers, price lists). Develop in-store promotions to drive foot traffic and increase showroom visits. Design branding materials (bags, T-shirts, packaging, etc.). Branding, Influencer Marketing & Partnerships: Maintain a consistent brand voice across all platforms. Identify and engage influencers and brand partners for collaborations. Manage PR opportunities and build relationships with industry professionals. Analytics & Performance Tracking: Monitor key performance indicators (KPIs) and generate weekly/monthly reports. Analyse data and adjust strategies to improve results. Provide recommendations based on marketing insights and trends. Biggest Pain Points & Why They Need You: The brand is growing rapidly, and they need a dedicated marketing expert to ensure their presence remains strong and engaging. Key challenges include: Managing multiple marketing channels while maintaining quality and consistency. Creating engaging content and ads that drive conversions. Tracking and optimising marketing efforts to ensure the best return on investment. If you are a creative, results-driven marketing specialist who loves working in a fast-paced and dynamic environment, they want you on our team! Must Haves To succeed as a Marketing Virtual Specialist, you must have the following: Experience: Proven experience in digital marketing, preferably in furniture, interior design, or luxury retail. Strong background in social media management, content creation, and engagement strategies. Hands-on experience with email marketing, lead generation, and campaign automation. Previous experience in SEO, website optimisation, and e-commerce marketing. Familiarity with Facebook Ads, Google Ads, and Pinterest Ads management. Skills & Abilities: Excellent communication and copywriting skills for social media, ads, and email marketing. Strong creative and strategic mindset with the ability to design and execute marketing plans. Analytical and data-driven—able to track performance, measure KPIs, and optimise campaigns. Highly organised and detail-oriented, capable of managing multiple projects simultaneously. Self-motivated and proactive, with the ability to work independently and take initiative. Strong branding and storytelling skills to maintain brand consistency across platforms. Technical & Tools: Experience with social media management tools (e.g., PlannThat, Hootsuite, Buffer). Proficiency in Google Workspace (Docs, Sheets, Drive, Gmail, etc.). Hands-on experience with Canva or Adobe Photoshop for content creation. Knowledge of email marketing platforms (e.g., Klaviyo, Mailchimp, ActiveCampaign). Familiarity with SEO tools (e.g., SEMrush, Ahrefs, Moz) for website optimisation. Comfortable using CRM & lead generation tools (e.g., HubSpot, Zoho, Salesforce). Experience in e-commerce marketing using platforms like Shopify. This role is perfect for someone who is creative, results-driven, and passionate about growing a brand in a fast-paced environment! Nice to Haves Preferred Systems & Software Experience (Nice to Have): Experience with Facebook Business Manager, Google Ads, and Pinterest Ads for paid campaign management. Familiarity with Klaviyo, Mailchimp, or ActiveCampaign for email marketing automation. Understanding of e-commerce platforms (e.g., Shopify, WooCommerce) for product listings and promotions. Knowledge of SEO tools (e.g., SEMrush, Ahrefs, Moz) to improve website visibility and organic traffic. Experience with CRM & lead generation platforms such as HubSpot, Zoho, or Salesforce. Proficiency in Adobe Photoshop, Illustrator, or Premiere Pro for advanced content creation. Comfortable using video editing tools (e.g., CapCut, Final Cut Pro, Adobe Premiere) for social media content. Nice-to-Have Skills & Certifications: Certification in digital marketing, social media strategy, or SEO. Previous experience in luxury furniture, interior design, or high-end retail marketing. Strong copywriting and storytelling skills for brand messaging and ad creatives. Experience in influencer marketing and PR strategies. Familiarity with Google Analytics for campaign performance tracking and insights. Additional Information: The ideal candidate is creative, strategic, and data-driven, with the ability to manage multiple projects independently. A passion for design, branding, and digital marketing trends will be a strong asset. While the position is remote, candidates must be available during APAC business hours to ensure smooth collaboration and timely execution of marketing activities. These are not required but would be highly beneficial for excelling in this role. Home Office Requirements Please only apply for this role if you have the following home office requirements: Perfectly working headset and webcam Stable internet connection of at least 5 Mbps to 15 Mbps Up to date computer system with a minimum of Windows 8 or Mac OS X Quiet room with no distractions or background noises A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted. Connect With Us Website Culture Facebook LinkedIn #J-18808-Ljbffr