Membership and Grassroots Marketing Executive

Job Description

Membership and Grassroots Marketing Executive 3 days ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Supercars The Repco Supercars Championship is the premier motorsport category in Australasia and one of the most watched and attended sports in the country. The sport is evolving and is now globally recognised as the best touring car category in the world and a leader in motorsport entertainment. Our ambition is to be a part of every Australian household. That is, we aim to grow value by increasing our reach and improving our market relevance, so it is an exciting time to be a member of the Supercars team, as we continue to grow as one of the leaders in Australian sport. Location: Supercars Australia, Sydney or Gold Coast Team: Marketing POSITION OVERVIEW Supercars Australia is seeking a dynamic and passionate Memberships and Grassroots Event Marketing Executive to join our marketing team. This role will focus on driving membership engagement, managing grassroots initiatives, and supporting the planning and execution of grassroots and community-focused events. The ideal candidate will have a keen interest in motorsport and experience in event marketing, community outreach, and audience engagement. KEY RESPONSIBILITIES Membership Programs: Develop, implement, and manage Supercars' MySupercars membership programs to drive acquisition, retention, and engagement. Work closely with the Event Marketing Manager to create targeted campaigns and initiatives that enhance member satisfaction and loyalty. Collaborate with other departments to identify opportunities for cross-promotion and member benefits. Analyze membership data and performance metrics to improve engagement strategies. Grassroots Engagement: Coordinate grassroots initiatives that promote Supercars at the local and community level. Plan and execute students on track program and build out attendance at events throughout the Supercars season. Build and nurture relationships with grassroots motorsport clubs, influencers, and local stakeholders to extend Supercars' brand reach. Event Marketing & Execution: Support the planning, promotion, and execution of Supercars' grassroots and community events. Assist with the creation of marketing materials (digital and print) to promote events and membership initiatives. Work closely with the event marketing team to ensure seamless event execution and post-event follow-up. Attend selected promoted rounds of the Supercars season to assist with the execution of the local area marketing program. Campaign & Content Management: Collaborate with the design and marketing automation marketing team to create engaging content that highlights membership and grassroots events across social media, email newsletters, and the website. Assist in developing event-specific marketing campaigns to ensure maximum participation and visibility. Stakeholder Engagement: Partner with internal teams, sponsors, and external vendors to execute event logistics and marketing strategies. Provide support for event sponsorships and ensure sponsor deliverables are met. Reporting & Analysis: Track and report on the success of grassroots events and membership initiatives, providing regular updates to the team. Analyze event feedback and membership data to identify areas for improvement. SKILLS AND EXPERIENCE Bachelor's degree in Marketing, Communications, or a related field (preferred). Proven experience in event marketing, membership programs, or grassroots engagement. Strong understanding of motorsports and Supercars' fan base. Excellent communication, organizational, and interpersonal skills. Ability to work in a fast-paced, dynamic environment and manage multiple projects. Experience with CRM systems and email marketing platforms. Desired but not essential. Creative thinking and problem-solving skills, with a passion for community engagement and brand-building. Proficiency in Microsoft Office platforms. Why Join Supercars Australia? Be part of a dynamic and passionate team that represents one of Australia’s most exciting motorsport brands. Opportunity to make a significant impact on membership growth and grassroots engagement within the motorsport community. A collaborative and innovative environment where your ideas will be valued. If you are an enthusiastic individual with a passion for motorsports and event marketing, we would love to hear from you. Apply now to join the Supercars Australia marketing team and help take our grassroots and membership initiatives to the next level. Seniority level: Associate Employment type: Full-time Job function: Marketing Industries: Spectator Sports and Events Services #J-18808-Ljbffr