Meta Ads Specialist for a Skin Care Brand in Australia (Home Based Part Time)

Job Description

Meta Ads Specialist for a Skin Care Brand in Australia (Home Based Part Time) City Hope Island Country Australia Client Location USA Work Location Home Based - Philippines Job Type Part time Industry Retail and E-Commerce Client Information A groundbreaking skincare brand founded by two South Asian Australian doctors is dedicated to empowering women of color by celebrating and enhancing their natural beauty. Focused on providing world-class, specialist skincare, the brand aims to revolutionize the cosmetics industry with safe, simple solutions tailored for those with skin of color, starting with the launch of their multi-active serum on November 4th. Job Description Develop and execute paid media strategies across platforms, including Facebook, Instagram and TikTok. Manage advertising budgets to maximise ROI while meeting campaign objectives. Collaborate with internal teams (e.g., marketing and content departments) to create compelling ad creatives and copy. Optimise campaigns based on performance data and insights to improve effectiveness. Monitor key performance indicators (KPIs) such as CTR, CPC, CPP, and ROAS, and provide actionable recommendations. Analyse website traffic and campaign data to identify opportunities for improvement. Create detailed monthly performance reports for the executive team. Stay informed on the latest digital marketing trends, tools, and best practices. Must Haves Proven experience in managing and optimising paid media campaigns across various platforms. Strong understanding of Meta Ads Manager, Google Ads, TikTok Ads, and other digital advertising tools. Knowledge of the Facebook sales funnel and strategies for each stage (awareness, consideration, conversion, and retention). Exceptional copywriting skills to create engaging ad content. Strong analytical skills with the ability to interpret data and make informed decisions. Experience with audience segmentation and targeting based on demographic and interest insights. Organised, detail-oriented, and capable of managing multiple campaigns and deadlines. Excellent communication and teamwork skills. Nice to Haves Formal training or certifications, such as Facebook Blueprint or equivalent digital marketing programs. Experience with email marketing, SEO, and digital content creation. Familiarity with analytics tools to track performance and generate insights. Home Office Requirements Please only apply for this role if you have the following home office requirements: Perfectly working headset and webcam Stable internet connection of at least 5 Mbps to 15 Mbps Up to date computer system with a minimum of Windows 8 or Mac OS X Quiet room with no distractions or background noises A backup plan if the power goes out or if your internet connection becomes unstable during your shift Only applicants meeting the strict criteria above will be contacted. Connect With Us Virtual Coworker Our Culture Facebook LinkedIn #J-18808-Ljbffr