NORCO BRAND MANAGER- AUSTRALIA

Job Description

Starting in October 2025, Norco Bicycles will start an exciting new chapter in its 60-year history when it takes its operations direct in Australia. To support this venture, we’re looking for a dynamic and experienced Brand Manager to lead the Norco brand as it expands into the Australian market. This role will serve as a key point of contact between the Australian market and Norco’s head office, overseeing Norco Australia’s sales, marketing, and product launch initiatives. As Brand Manager , you will use your bike-industry experience, business acumen, and strategic mindset to grow and enhance the brand’s profile and achieve revenue and profitability goals. The ideal candidate will be deeply familiar with the Australian cycling scene, someone who is able to bring their knowledge and credibility to Norco as we strengthen our relationships with customers and retailers across the country. If you are an entrepreneurial spirit who thrives in situations where you get to write your own rules, and if you’re as excited as we are to be at the forefront of building something great, we’d love to hear from you! Norco Bicycles is committed to fostering an inclusive and accessible workplace that supports diversity and equity. We strive to provide reasonable accommodations for individuals with disabilities or other needs, ensuring everyone can thrive in their role. If you require accommodation during the recruitment process or in your role, please notify our recruitment team so we can work with you to make suitable arrangements. ROLES AND RESPONSIBILITIES Strategic Planning & Market Analysis Develop a competitive dealer program that aligns with company financial goals. Conduct market research to understand key opportunities in the Australian market. Work with GM, Finance to create financial models, benchmarks, budgets, and data analysis methods tailored to the Australian market. Ensure Norco bikes are priced competitively in the market, monitoring key competitors. Brand & Product Lifecycle Management Manage the entire lifecycle of the brand within the Australian Market, including strategic initiatives, research, development, and tactical day-to-day activities. Work with Marketing and GM, Australia to develop brand-building programs specific for the Australian market. Lead dealer shows and new bike launches. Sales, Operations & Demand Management Work with GM, Australia and demand planning on Australian inventory management and forecasting. Collaborate across business units, such as sales, operations, and customer service. Assist in creating product training plans for Australian sales representatives. Relationship Building & Networking Build and maintain a network of market contacts, industry associates, and other key relationships to stay informed of Australian market trends. Build and maintain strong relationships with Australian cycling media. Qualifications Demonstrated success in Australian bike market with brand strategies, including product launches and execution of sales and marketing efforts. Proven ability to provide clear direction to cross-functional teams. Excellent negotiation and interpersonal skills, with a high degree of tact and diplomacy. Ability to build and maintain lasting relationships with corporate departments, key business partners, media and Australian customers. Knowledge of Australian consumer behaviour and market dynamics in cycling or outdoor lifestyle industries. Brand sales management experience with a focus on the Australian market. Proven B2B/B2C channel and distribution knowledge in Australia. Experience in strategic planning, budgeting, and execution. Familiarity with structuring sales quota goals and revenue expectations. CRM and digital marketing experience, including tools relevant to the Australian market. Highly proficient in Microsoft Office. Professional written and verbal communication and interpersonal skills. Strong project management, prioritization, and time management skills. Willingness to work a flexible schedule, including travel within Australia up to 25% of the time. The Salary range for this position is $92,000 - $127,000 AUD. The successful candidate will be offered a salary that aligns with their level of experience and the position’s requirements. Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Sporting Goods #J-18808-Ljbffr