PR & Communications Manager - Global Luxury Retail Brand

Job Description

Drive PR & Comms from Global HO & build brand awareness in AUS Be hands-on to start & set the strategic direction. Established global luxury brand. Grow with the business as it grows here!! Our Client: This beautiful global European luxury brand has almost a 50 year history & is known for its ready-to-wear, accessories, leather goods, cosmetics & fragrances.The Role: An outstanding opportunity has become available for a newly created PR & Communications Manager to join this luxury brand. With communication created in Europe, the successful candidate will implement this for Australia & adapt to the local market. This brand has only recently taken back ownership from a third party, so we are seeking someone who has the managerial & strategic abilities, but doesn't mind starting small, being hands-on to do this role without a team to start, & build on this. So we are seeking someone who is really passionate about a long term career with this brand. Start small & grow big!Main responsibilities: Be responsible for annual PR planning, covering both global requirements and local market needs. Build on existing and develop new relationships with key press publications across long-lead and short-lead, mainstream media, trade, online and blogs in order to maximise media lineage opportunities. Monitor all incoming and outgoing sample requests across key media outlets to ensure the strongest and most qualitative editorial coverage. Fulfil samples requests for media, stylists and product placement. Work with Head Office Line Managers to identify appropriate industry figures as part of the brand community strategy and develop long-term relationships. Manage and execute daily press requests including photoshoots, product loans and brand information. Support Line Managers and Global HQ to establish media plans according to global guideline and local need. Support Line Managers to prepare local media landscape / insights for HQ reference. Develop and ensure excellent relationships with targeted media (sales and editorial) outlets, maximising opportunities for media coverage. Experience Required: Minimum of 5 years PR/Communications relevant experience, preferable in (luxury/premium) retail sector. Tertiary degree in Marketing, PR & Communications or related discipline. Proficient experience in PR and media relations and managing press relationships. Excellent verbal and written communication skills, ability to craft compelling communications that are aligned with global and regional communication objectives. Ability to handle sensitive PR issues and protect brand image at all times. Experience collaborating with brand ambassadors and key industry figures. Understanding of digital PR strategies, including partnerships with online media, bloggers, and social platforms. Ability to plan and execute PR campaigns within budget while tracking ROI and performance metrics. Collaboration & cross-functional coordination working seamlessly with internal teams and global HQ, to ensure cohesive messaging. Market awareness & trend analysis – knowledge of luxury fashion, jewellery, and accessories markets, with the ability to leverage industry trends in PR strategies. Strong content writing and editorial skills for press releases, media kits, speeches, and brand storytelling. Event planning & execution expertise, organising seamless media and client events, product launches, press previews, and activations. This is an outstanding opportunity. Apply today!For any further queries, please contact Amelia Hennessy on 0415 583 898 quoting the job title and reference number RCC3887577.#SCR-amelia-hennessy #J-18808-Ljbffr