Digital Marketing Specialist (Paid Media)
Digital Marketing Specialist (Paid Media) 12 month contract, flexible and hybrid working Paid search and paid social experience... more info
Paid Ads & Digital Marketing Specialist
Salary:
80.00 - 100.00
Posted:
25-01-2025
Category:
Online Marketing
Melbourne,
Job Description
Posted 4 days ago and deadline of application is on 28 Jan Job Description About Elbaite: Elbaite is a leading Australian digital currency exchange, empowering users to trade crypto their way since 2017. We provide a secure and user-friendly platform for both new and experienced traders, featuring personal digital wallets (Crypto Vaults) for added asset protection. Role Overview: We are seeking a highly experienced Digital Advertising Specialist to lead our paid advertising strategy. You will be the driving force behind our digital ad campaigns, defining the strategy, and collaborating with our Melbourne-based Marketing Manager and Designer to execute your vision. This is a leadership role with a significant impact on our growth within the competitive cryptocurrency market. Key Responsibilities: Develop and execute a comprehensive digital advertising strategy focused on Meta Ads (Facebook & Instagram), with potential expansion to Reddit and X (Twitter). Lead all aspects of Meta Ads campaigns : planning, launch, management, optimisation, and reporting. Drive measurable results: achieve key performance indicators (KPIs) including ROAS, CTR, conversion rates, and customer acquisition. Utilise advanced analytics: leverage Meta Pixel, Google Analytics, and other tools for data-driven optimisation, A/B testing, and performance analysis. Collaborate on ad creative: work with the Marketing Manager and Designer to develop compelling ad copy, visuals, and videos. Provide regular performance reports with actionable insights for continuous improvement. Stay at the forefront of digital advertising trends, particularly within the fintech/cryptocurrency space. Join Elbaite and help shape the future of digital finance! Minimum Qualifications 5+ years of proven experience leading successful digital advertising campaigns, with a strong emphasis on Meta Ads. Expert-level proficiency in Meta Ads Manager: campaign setup, targeting, optimisation, and reporting. Experience with Reddit and X (Twitter) Ads is highly desirable. Strong analytical skills: experience with Meta Pixel, Google Analytics, and data interpretation. Knowledge/experience in fintech, finance, or cryptocurrency is a significant advantage. Proven ability to develop and execute data-driven advertising strategies. Excellent communication, collaboration, and remote work skills. Bonus: Experience with SEO, Email Marketing, Social Media Strategy. Passion for the Cryptocurrency Industry. #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 25-01-2025
Category: Online Marketing
Melbourne,
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