Proposition and Strategy Lead

Job Description

About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the Role As a Proposition and Strategy Lead , you will be responsible for the development of both marketing and customer strategy including full customer proposition scoping, initiative leadership, design and go to market planning. ANZ Plus is the future of retail banking for ANZ with an ambitious delivery roadmap and a fast-growing portfolio. This role requires deep portfolio expertise and an understanding of portfolio economics/financial levers and customer behaviours. It also requires a solid understanding of customer initiatives and how they are designed and delivered. The role acts as the conduit (both inwards and outwards) between the business and the broader marketing function. Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours. Role Type: Permanent, Full Time (40hrs/week)Role Location: Flexible within Melbourne and Sydney What will your day look like? As a Proposition and Strategy Lead , you are accountable for: Bringing large cross-functional teams together engaging across product, distribution, design, operations, and marketing services to create great customer outcomes. Portfolio and Proposition Development strategy including customer solution design, offer development, management and implementation utilising commercial acumen and active priority segment consumer insights/analytics to drive growth. Priority segment CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points. Ensuring product-market fit with strong alignment to the divisional marketing strategy. Drive customer-centricity & competitive differentiation in product development. Product proposition development as ‘reasons to believe’ for CVPs. Product and customer experience funnel analysis and opportunity identification. Lead product and customer experience playbook creation and marketing services briefing. Oversee and execute translation of propositions into a suite of consumer-facing offers including commercial benefits per offer ready for prioritisation. Delivering commercial and customer results aligned to the product KPI’s. What will you bring? To grow and be successful in this role, you will ideally bring the following: Discovery & Insights: Ability to lead growth across market intelligence, portfolio economics, business implications and customer insights and apply to business opportunities. Opportunity Scoping: Ability to ideate, develop and prioritise initiatives which will deliver the marketing and portfolio strategy, and their respective customer and commercial outcomes. Initiative management: Ability to lead the end-to-end design and delivery of an initiative, including across non-marketing functions (such as digital, frontline, product) to deliver the initiative goal. Go to Market Planning: Ability to make specific choices and course of action developed by each team/function on how they will contribute to the overall delivery of the Marketing Strategy and Portfolio Strategy and the overall customer and commercial targets. Consists of goal setting & measurement, go to market strategy & planning and the scoping and development of business cases. Strategic Prioritisation: Reviews a range of Business Case scoped initiatives and assesses these against organisational resources to prioritise those with the greatest customer and commercial benefit. Consists of the review of initiatives and prioritisation based on overall desirability, feasibility and viability and readiness to launch. Proposition Development: Ability to translate customer insights into a statement of promise describing the value our customers will receive across service, communication and product experiences, resulting in better customer and commercial outcomes. Portfolio Economics: Ability to use internal data to understand customer behaviour and needs, how portfolios and products work and what are ANZ’s financial levers and drivers of cost - to eliminate waste, maximise competitive advantage and optimise financial return. CX optimisation leveraging customer journey and customer life cycle mapping from the Data/Design functions including a deep understanding of customer needs and pain points. You’re not expected to have 100% of these skills. At ANZ, a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you. So why join us? From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career. We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more. At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods. To find out more about working at ANZ, visit . You can apply for this role by visiting ANZ Careers and searching for reference number 83812. Job Posting End Date 12/02/2025, 11.59pm, (Melbourne Australia) #J-18808-Ljbffr