Qualitative Strategy Director – Brand, BSCI + Cultural Insights

Job Description

1 week ago Be among the first 25 applicants This range is provided by Resources Group. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range A$140,000.00/yr - A$160,000.00/yr Specialist Recruiter within Market & Social Research, Insights, and Behavioural Strategy Melbourne $140,000 - $160,000 + SUPER + AWESOME BENS B-Corp accredited, our client is an award-winning cultural insights and qualitative research agency committed to solving problems for now and the future. Locally owned, they have offices in Sydney, Melbourne, and Brisbane, and partner with commercial, social, and government agencies to help them simplify the complexities of human behaviour and understand, on an emotional level, how brands fit into people’s lives. This is a key senior role in the business, with a seat at the SLT and an amazing team of juniors reporting to you. Hands-on with leading and managing qualitative projects from brief to delivery, your focus will be on strategy, storytelling, and finding the insights that drive growth and offer solutions to meaty client problems. You’ll love the constant stream of diverse qualitative projects spanning – brand strategy, behaviour change, communications testing, nudging, concept delivery, new product development, and innovation. You will have an overarching responsibility for: Shaping strategy – Writing winning proposals and designing bespoke research approaches drawing upon qualitative, BSCI, and quant tools Building deep client partnerships – with new and existing clients who will see you as a trusted client partner Tackling qualitative & multidisciplinary ad-hoc projects - from multi-country studies, to quick turnarounds Facilitating qualitative research – Moderating groups, in-depth interviews, online communities, workshops, co-creation sessions, ethnography, BSCI tools, and AI Translating insights into action – Crafting compelling stories, reports, and presentations that inspire change and drive success Leading and mentoring – Developing junior talent and shaping the future generation of qualitative thinkers Driving thought leadership – Contributing to industry discussions, trend forecasting, and agency growth Growing the business – networking, business development, and spotting opportunities The Melbourne team has a start-up energy—fast-paced, dynamic, and full of opportunity. You’ll be working with smart, fun, and passionate colleagues in a culture that values openness, innovation, and merit-based growth. B-Corp accredited – an agency balancing profit with purpose. Cutting-edge tools & thinking in BSCI, QUAL, and AI Promotions are based on impact, not tenure. Flexible working with an emphasis on balance and 5+ annual leave days Progressive parental leave Competitive salary + strong benefits + annual bonus An amazing leadership team – Transparent, inspiring, and invested in your success We’re looking to speak with experienced Qualitative Researchers who have proven experience managing projects, delivering insights, and strategic thinking. It’s essential that you’re curious, culturally minded, and fascinated with understanding the intricacies of human behaviour. To apply – please contact Emily Moser at Resources Group: or call +61 449 172 882 for additional information. Seniority level Mid-Senior level Employment type Full-time Job function Consulting, Research, and Strategy/Planning Industries Research Services and Business Consulting and Services #J-18808-Ljbffr