Qualitative Strategy Director - Brand, BSCI & Cultural Insights

Job Description

B-Corp accredited, our client is an award-winning cultural insights and qualitative research agency committed to solving today’s problems while shaping the future.Locally owned, with offices in Sydney, Melbourne, and Brisbane, they partner with commercial, social, and government agencies to simplify the complexities of human behaviour—helping brands understand, on an emotional level, how they fit into people’s lives.How do they do this? By purposefully blending rigorous qualitative research with tailored consulting, cultural insights, trends, forecasting, behavioural science, anthropology, psychology, design thinking, and advanced quantitative analytics. Method-agnostic, they thrive in the grey, connecting dots others miss.Qualitative Strategy Director A key senior role in the business, this position comes with a seat at the SLT and an exceptional team of juniors reporting to you. Hands-on in leading and managing qualitative projects from brief to delivery, your focus will be on strategy, storytelling, and uncovering insights that drive growth and solve complex client challenges.You will work across a diverse stream of qualitative projects, including brand strategy, behaviour change, communications testing, nudging, concept development, new product innovation, and more.Your Key Responsibilities: Shaping strategy – Writing winning proposals and designing bespoke research approaches using qualitative, BSCI, and quant tools. Building deep client partnerships – Becoming a trusted adviser to new and existing clients. Leading qualitative and multidisciplinary ad-hoc projects. Facilitating research – Moderating groups, in-depth interviews, online communities, workshops, co-creation sessions, ethnography, BSCI tools, and AI-powered methodologies. Translating insights into action – Crafting compelling stories, reports, and presentations that inspire change. Leading and mentoring – Developing junior talent and shaping the next generation of qualitative thinkers. Driving thought leadership – Contributing to industry discussions, trend forecasting, and agency growth. Growing the business – Identifying opportunities, networking, and driving business development. Why Join? The Melbourne team has a start-up energy—fast-paced, dynamic, and full of opportunity. You will work with smart, passionate colleagues in a culture that values openness, innovation, and merit-based career growth. B-Corp accredited – An agency balancing profit with purpose. Cutting-edge tools and thinking in BSCI, qualitative research, and AI. Fast-tracked career growth – Promotions based on impact, not tenure. Flexible working – Plus an extra five days of annual leave. Progressive parental leave – Supporting you at every life stage. Competitive salary, strong benefits, and annual bonus. An inspiring leadership team – Transparent, supportive, and invested in your success. Who We’re Looking For? We are keen to connect with experienced Qualitative Researchers who have a proven track record in project management, insight generation, and strategic thinking.Curious, culturally minded, and fascinated by human behaviour? Let’s chat. To apply, contact Emily Moser at Resources Group: or call +61 449 172 882 for more details. About Resources Group We are the Leading Global Talent Agency for Insights, Analytics & Data Strategy. Our consultants take the time to truly understand your career aims and are dedicated to providing tailored, impartial advice to find you the very best career move. We have access to an unrivalled and exclusive range of job opportunities with trailblazing agencies and blue-chips across Australia, NZ and APAC. Resources Group’s Diversity and Equality Policy determines that we submit applicants to our clients on the basis of merit and ability, regardless of race, colour, age, disability, family responsibilities, gender, marital status, nationality, religious or political views or affiliations, sexual orientation or socio-economic background. #J-18808-Ljbffr