Retail Media Manager

Job Description

ABOUT US Family. It means everything to us. From our very first baby steps as a small Balwyn store in 1979, we've grown to become Australia's largest and best-loved baby retailer. We’re on a mission to support and empower parents on their parenting journey, and that means providing a huge range of products from local and global leading brands and exceptional services across our 70+ stores and website. Join Our Team and Help Shape the Future of Retail Media! Are you ready to take the reins and lead a game-changing retail media strategy? We’re evolving our business and looking for a Retail Media Manager to help us grow and revolutionise the way we connect with customers! As the Retail Media Manager, you’ll be at the helm of establishing, building and implementing our dynamic media strategy, driving revenue through physical and digital retail channels. You’ll work closely with the Head of Marketing to deliver customised campaigns that will take our customers on a journey like never before. What we’re looking for: A media sales pro with experience in media agency environments An entrepreneurial self-starter with a knack for building retail media programs from 0-1 Someone passionate about omnichannel solutions and customer-first experiences If you’ve got a proven track record in setting up and implementing retail media strategies and are ready to lead with innovation and impact, we want to hear from YOU! What you'll be doing: Planning & Execution Develop the Baby Bunting Retail Media Strategy aligned to the Long-Term Business Plan including establishing, building, leading and evolving the Baby Bunting Retail Media Program. Collaborate with Marketing and Merchandise to identify new retail media opportunities & partnerships aligned to category business plans and overall business objectives. Build and maintain relationships with media vendors, agencies, and suppliers. Collaborate with internal teams and external partners to create and execute effective media campaigns ensuring all retail media supplier commitments are adhered including asset, channels and audience placements. Develop and implement multi-channel media strategies to support marketing and sales objectives. Manage media planning, buying, and optimisation across all owned and paid channels including digital, print, broadcast, social media, website and in-store channels. Utilise retail media platforms and scheduling tools to plan and implement campaigns. Lead a team to assist in the delivery and success of the Baby Bunting Retail Media Program. Growth & Performance Identify growth opportunities and supplier partners for inclusion in the program. Develop and pitch campaign packages aligned to supplier and business objectives to drive business revenue. Manage Retail Media P&L, forecast and sale pipeline including the management of media budgets and ensure cost-effective allocation of budget and resources. Responsible for achieving retail media revenue targets. Further build on the existing Retail Media model by identifying and testing new channels and streams of retail media income. Reporting Analyse media performance data to measure effectiveness and optimise future campaigns. Work closely with Data & Analytics to enable campaign effectiveness and prepare campaign performance reports. About you 10+ years in media planning, buying, and optimisation, with 5+ years in retail media. Experience building multi-channel media sales programs and selling digital media. Strong analytical skills, sales forecasting, and campaign management. Excellent communication, relationship-building, and strategic thinking. Proven ability to manage projects, meet deadlines, and adapt in a fast-paced environment. WHAT’S IN IT FOR YOU… We're accelerating our growth across Australia and New Zealand, when we grow, you grow! Training pathways designed to encourage personal growth and professional development. Employee discount Family Discount Annual flu shots Paid parental leave for both primary and secondary carers Hybrid working – 3 days in the office, 2 days from home A dynamic, friendly team environment where you’ll be challenged and supported to achieve personal and business goals. Employee Assistance Program. Competitive salary and a sales incentive plan. Ready to make your mark? Apply today and help us take retail media to the next level! About the company At Baby Bunting, we're here every step of the way. From daily strolls and mealtimes, to bedtime stories and play time, our range is built to nurture and love. #J-18808-Ljbffr