SEM Manager (Paid Search)

Job Description

1 week ago Be among the first 25 applicants Direct message the job poster from Paxus Principal Recruitment Consultant | Trusted Recruitment Partner for the Digital Marketing & Media Industry in Melbourne Start Date: March-April 2025 Location : Melbourne Salary: 90K to 110K Package (Inc Super) + Yearly Performance Bonus /* NO Visa Sponsorship or Visa Transfer available for this role*/ Why work for this company Award-Winning Agency : Recognized by Adnews, B&T, Mumbrella, and MFA. Flexible Work : Hybrid arrangement (3 days office + 2 days home) with flexible start & finish times. Yearly Performance Bonus : Earn an annual bonus based on performance, rewarding your contributions. Training Academy : Receive on-the-job training and ongoing support for career growth. Prime Location : State-of-the-art office near public transport, restaurants, and cafes. Free Gym Membership : Prioritize your fitness with gym. Retail Discounts : Enjoy exclusive employee discounts with top retailers. Top-Tier Client : Work with a leading Aussie E-commerce brand. Industry Collaboration : Partner with top professionals, vendors, and tech innovators. Advanced Tools : Access cutting-edge marketing platforms and technologies. Big Campaigns : Manage large budgets and impactful, wide-reaching campaigns. Team Collaboration : Work closely with creative, strategy, analytics, and production teams. Innovation-Friendly : Experiment with new formats, technologies, and platforms. The Role has 3 Aspects to it 1. Clients Lead client search strategy, present recommendations to the client, manage a search campaign performance against client KPIs. Deliver against customer acquisition targets, managing the role and contribution of search against full funnel optimization (Awareness, consideration, conversion, retargeting) against defined targets. Working with the media teams, prepare search strategies (including Audience Targeting, keyword approaches, and test and learn approaches relevant to campaign briefs). Manage budget, closely monitoring under or overspending, traffic abnormalities, and opportunities for optimization recommendations regarding spend and pacing the account. 2. Team Educate the team on the evolving approach to the evolving search/performance landscape and technology. Work with integrated client teams to operationalize search performance capability, evaluate performance opportunities. Manage the development of performance and search/performance-based talent. Build and maintain relationships with engine and vendor reps to ensure the accounts are healthy and utilizing the best search products available. 3. Technical Implementation Your time will be allocated across Google Adwords, Display, Shopping & YouTube. Whenever needed, optimize campaigns across the channel mix including paid search, display, paid social, and re-targeting. What we are looking for At least 3+ years' experience managing Google Ads, including Google AdWords, Google Shopping & Merchant Centre, and Display & YouTube campaigns end-to-end. Experience managing a range of Google PPC clients across a range of industries, with a range of different budgets. Knowledge in planning, delivering, and optimizing Google AdWords campaigns, Google Display campaigns, Google Shopping (and Merchant Centre) campaigns, and YouTube campaigns. A strong understanding and ability to navigate Google Analytics, including setting up goals and conversion tracking for Google PPC campaigns. Someone who can confidently talk to clients and explain their strategic thinking. /* NO Visa Sponsorship or Visa Transfer available for this role*/ Yugal Bhatia ( Yoogle ) Paxus values diversity and welcomes applications from Indigenous Australians, people from diverse cultural and linguistic backgrounds, and people living with a disability. If you require an adjustment to the recruitment process please contact me on the above contact details. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Marketing Services #J-18808-Ljbffr