Segment Marketing Manager Engagement & Retention (55+)
Location: SYDNEY, NSW, AU, 2000 Employment Type: Permanent Full Time The opportunity to join our team Segment Marketing... more info
Segment Marketing Manager Engagement & Retention (18 - 54)
Salary:
80.00 - 100.00
Posted:
08-03-2025
Category:
Product Brand Marketing, Sales Support
Council of the City of Sydney,
Job Description
Location: DOCKLANDS, VIC, AU, 3008 Employment Type: Permanent Full Time The opportunity to join our team Segment Marketing Manager Engagement & Retention is responsible for leading and delivering a range of marketing strategies and initiatives to support the engagement and retention of members across all brands. Key Responsibilities: Develop and execute plans to deepen member relationships, with a focus on engagement, retention, and personalized campaigns across all life stages and brands. Oversee the design and implementation of programs targeting member needs, leveraging internal and external resources for successful delivery. Execute integrated marketing campaigns across paid, owned, and earned media, optimizing touchpoints to drive engagement and retention across diverse member segments. Build insights-driven programs, analyse member triggers and pain points, and adopt a test/learn approach for ongoing refinement. Maintain strong relationships with stakeholders, manage budgets, evaluate campaign effectiveness, and ensure compliance with marketing regulations. What you will bring: Degree in Marketing/Business with proven experience in financial services marketing, focusing on B2C audiences in banking, wealth, and superannuation. Deep understanding of the financial services landscape and experience in customer-contact strategy, segmentation, and campaign execution. Strong analytical abilities, coupled with excellent verbal and written communication skills, ensuring effective strategy implementation. Skilled in relationship building, influencing stakeholders, and guiding creative and digital teams for impactful marketing initiatives. Results-oriented with a focus on data-driven decisions, measurement, risk management, and the ability to manage multiple projects with a strong delivery focus. Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment. Please note that applications from agencies will not be considered at this time. We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know. #J-18808-Ljbffr
Job Details
Salary: 80.00 - 100.00
Posted: 08-03-2025
Category: Product Brand Marketing, Sales Support
Council of the City of Sydney,
Related Jobs
Senior Segment Marketing Manager Engagement & Retention (55+)
Location: SYDNEY, NSW, AU, 2000 Employment Type: Permanent Full Time Get great things done with us Put your fingerprints... more info
Retention Marketing Manager
The Retention Marketing Manager will be responsible for developing and executing strategies to engage and retain customers,... more info
