Senior Segment Marketing Manager Engagement & Retention (55+)

Job Description

Location: SYDNEY, NSW, AU, 2000 Employment Type: Permanent Full Time Get great things done with us Put your fingerprints on the future to progress your career Driving lasting connections and boosting retention through targeted, impactful marketing strategies The opportunity to join our team The Senior Segment Marketing Manager for Engagement & Retention (55+) leads and implements a variety of marketing strategies and initiatives aimed at enhancing member engagement and retention across all brands. Key Responsibilities: Develop and execute strategic marketing plans to enhance member relationships and engagement across all brands, focusing on the 55+ age segment. Lead and implement 1:1 engagement and retention programs, overseeing execution with internal teams, stakeholders, and external suppliers. Design and deliver member programs grounded in business insights, addressing member needs, market context, and competitive dynamics. Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention, while optimizing the member lifecycle. Manage budgets, reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes. What you will bring: Degree in Marketing, Business, or a related field, proven experience in financial services marketing, specializing in B2C audiences across banking, wealth, and superannuation. In-depth understanding of superannuation, banking, wealth, retirement, and investment landscapes, with expertise in customer-contact strategy and execution. Strong analytical, communication, and relationship-building skills, with a proactive approach to risk management and stakeholder engagement. Experienced in translating business strategy into actionable marketing plans, including segmentation, targeting, campaign management, and forecasting. Data-driven, results-oriented, and innovative, with excellent project management skills to meet deadlines and deliver business outcomes. Make your move. Make your mark. If this sounds like your kind of career, you sound like our kind of person. Here, you’ll be making a positive impact in people’s lives straightaway – and every day. The first point of contact for our clients whenever they need support. Along the way, you’ll be free to learn new skills, grow, and get great things done. Showing up for every Australian We’re one of Australia’s leading financial wellbeing organisations, helping people feel good about their money. This starts by helping our people feel good about working here. That means flexibility. Plenty of opportunity. And celebrating all the unique things that make you, you – what matters to you, matters to us. Applicants will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment. Please note that applications from agencies will not be considered at this time. We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know. #J-18808-Ljbffr