Senior Marketing Manager, In-Life Retention

Job Description

Senior Marketing Manager, Home Buying Do work that matters: The Senior Marketing Manager sits in the Consumer Marketing team, reporting directly to the Executive Manager for the Home Buying portfolio. The team is fast paced with multiple internal and external stakeholders. The culture is built on energy, pace, curiosity, responsibility and commitment. On any given day, you will: Build the marketing strategy for your portfolio to deliver on business and customer goals, with a focus on customer engagement, loyalty and retention. Generate and leverage customer insights to identify core strategic customer challenges/opportunities/pain points to help shape the development of relevant strategies and initiatives. Lead the development and execution of the in-life marketing strategy to support customer/channel objectives, segment our target audiences and partner with other marketing teams to integrate into other relevant product and customer strategies. Execute ruthless prioritisation of activities against strategic plan to align to key objectives and COE resourcing. Oversee Marketing Managers who will work in cross-functional agile teams with core partners to develop marketing plans that will meet business/customer objectives. Lead holistic reporting for in-life marketing activity, including results on business objectives, key learnings and next steps. Actively lead and mentor a team of strategic marketing managers to ensure the development of efficient, timely and effective communications that ladders up to the strategy and business objectives. We want to hear from you if this sounds like you: Deep knowledge and experience in consumer financial services as a product manager, marketer, or even a customer-obsessed all-rounder in a start-up environment; Home Buying (mortgages). Highly strategic with experience designing customer value propositions that are simple, cohesive and can be used to develop compelling marketing strategies. Experience in executing both above-the-line and below-the-line channels, adapting the marketing strategy to relevant channels, and communicating the effectiveness of marketing initiatives. Strong leadership and planning capabilities and experience working as a 2IC. Insight driven with ability to use data to tell stories, influence decision making and development of marketing initiatives, and connect them to business opportunities/challenges. Strong stakeholder management skills with all elements of the value chain including product, data and analytics, digital. Strong business acumen and understanding of ROI/ROMI and campaign metrics. Creative thinker with problem-solving/growth mindset. Working at CommBank At CommBank, we support our people with the flexibility to balance where work is done with at least half their time each month connecting in office. We also have many other flexible working options available including changing start and finish times, part-time arrangements and job share to name a few. Talk to us about how these arrangements might work in the role you’re interested in. #J-18808-Ljbffr