Senior Brand Manager - Emerging Portfolio

Job Description

Senior Brand Manager - Emerging Portfolio At Dental Boutique , we are passionate about transforming smiles and transforming lives. As an award-winning cosmetic dental practice, we have built a strong reputation for delivering exceptional smile transformations across Australia and New Zealand. Over the past 13 years, we have grown from a small team of 2 to over 400 professionals across 12 clinics (and counting!). Our vision is to be Australia’s leading cosmetic dental practice , known for excellence in patient care, innovation, and an inspiring workplace. Our values drive everything we do: We Care and Respect We Deliver What We Say We Will Do We Do Everything with Passion We Pay Attention to Detail We Lead the Way We are now looking for a Senior Brand Manager – Emerging Portfolio to play a critical role in shaping the future of our expanding brand portfolio. About the Role: As Senior Brand Manager – Emerging Portfolio , you will lead the development and execution of innovative brand campaigns, with a strong focus on digital marketing, content strategy, and brand excellence . Reporting to the Chief Marketing Officer , you will manage a team and collaborate cross-functionally to ensure brand growth and impact. This is a fantastic opportunity for a strategic and commercially minded marketing professional to drive digital-first campaigns and elevate our emerging brand portfolio. Key Responsibilities: Brand & Campaign Development Lead the development, execution, and launch of brand campaigns across digital and traditional channels. Oversee digital marketing strategies (SEO, SEM, EDMs, SMS, social media, and influencer marketing) to enhance brand visibility and engagement. Collaborate with sales, marketing, and enquiry teams to ensure effective campaign execution. Develop and execute digital-first marketing campaigns to drive brand awareness and customer engagement. Ensure high-quality, engaging content is produced across multiple digital touchpoints. Stay ahead of digital marketing trends , leveraging new tools and innovations to optimize brand performance. Analytics & Performance Tracking Use digital analytics tools to track, analyze, and optimize campaign performance. Conduct post-campaign evaluations to assess effectiveness, ROI, and areas for improvement. Apply consumer insights to refine brand and content strategies. Strategic Planning & Commercial Acumen Develop Annual Brand Plans that align with business objectives. Work closely with finance and sales teams to manage budgets, pricing, and profitability. Identify growth opportunities within the emerging portfolio to maximize impact. Brand Excellence & Team Leadership Ensure brand consistency across all channels, maintaining high standards of messaging and visual identity. Lead, mentor, and develop a high-performing brand team , fostering collaboration and innovation. Build and maintain strong relationships with internal stakeholders and external agencies . Project Management & Execution Oversee multiple brand initiatives, ensuring timely and high-quality execution. Proactively problem-solve challenges, making real-time adjustments to campaign strategies. Maintain exceptional organization and project management skills to drive cross-functional alignment. About You: 5+ years of brand management experience , with a strong focus on digital marketing. Strong commercial acumen , with experience managing budgets, pricing, and profitability. Deep understanding of brand strategy, digital analytics, consumer insights, and content development . Excellent communication, leadership, and stakeholder management skills . Strong organizational and project management abilities , with the ability to juggle multiple initiatives. A fast-paced, solutions-focused approach with high levels of autonomy and collaboration. Proven ability to lead and mentor a team , fostering a high-performance culture. How to Apply: If you’re ready to take on this exciting opportunity as Senior Brand Manager – Emerging Portfolio , submit your resume and a cover letter via Seek. #J-18808-Ljbffr