Senior Data Strategist

Job Description

Company description Consumer habits are anything but linear and attention must be earned. At Digitas, we understand that to break through, brands must be surprising, entertaining, and authentic. Driven by imagination and fueled by deep cultural, consumer, and business insights, we craft impactful creative experiences across every medium — from integrated campaigns, gaming, and physical experiences to full-length feature films. We earn the right for brands to be part of their customers’ networks. We drive growth with our amazing clients through our capabilities in Consulting, Products & Platforms, Customer Engagement, and Digital Media. Part of Publicis Groupe and a Leader in Gartner’s Magic Quadrant for Global Marketing Agencies, we’re proud to work with some of the world’s leading brands. Digitas — The Networked Experience Agency. Overview Why is this an exciting opportunity? Digitas is The Connected Marketing Agency, relentlessly committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke, and inspire. Curious and fully transparent, we are always examining real human behaviour to create authentic connections – between brands and consumers, clients and partners, and ideas and outcomes. We are a Publicis Groupe agency and play a key role in the Publicis Groupe’s industry leading ‘Power of One’ thinking. The Intelligence team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Senior Data Strategist to join our team, focusing on CRM and loyalty strategies. This is an exciting opportunity to leverage data to refine customer engagement and improve program effectiveness while contributing to business growth for one of the most loved and fun brands in Australia. Sound like you? Read on. The transformation you will experience As a Senior Data Strategist at Digitas Australia, you will play a pivotal role in translating data insights into actionable strategies. You will collaborate closely with cross-functional teams, including technology, client service, and creative, to ensure that we deliver data-driven solutions that enhance customer engagement, refine lifetime value, and drive revenue growth. You will be at the forefront of our efforts to design and deliver effective customer acquisition, retention, and loyalty strategies while ensuring that all marketing activities are aligned with Digitas' objectives and client needs. Your scope will include: Assessing marketing campaigns' performance across CRM and loyalty channels, helping evaluate the effectiveness of such campaigns. Use data insights to shape CRM strategies, enhancing customer retention and engagement. Evaluate customer behaviour, segment data, and guide teams on the most effective messaging, journey and content strategies. Collaborate with cross-channel teams to develop and refine customer segments and personas using behavioural, demographic, and predictive insights to drive targeted engagement, ensuring data quality, integration, and governance across multiple touchpoints. Oversee and refine the loyalty program to ensure it aligns with client objectives and drives deeper customer engagement. Use customer insights to improve loyalty program performance and encourage repeat business, increasing lifetime value. Collaborate with strategy teams to develop and oversee measurement framework of CRM and lifecycle programs. Leverage data-driven insights and strategy to enhance customer journeys, improve conversion rates, and build long-term customer loyalty. Ensure data is integrated seamlessly across all online and offline customer touchpoints. Work with cross-functional teams to deliver a unified, customer-centric experience that supports omnichannel marketing strategies. Be a clear communicator, presenting data insights to senior leadership and clients in a compelling and actionable way. Provide regular reports and strategic recommendations that inform marketing and CRM initiatives. Influence marketing experiments, such as A/B testing of customer journeys, landing pages, messaging and content optimization, to continually refine marketing strategies and improve customer engagement metrics. Assess business objectives, define KPIs and OKRs, and align data strategies with broader marketing goals. Ensure data initiatives are consistently delivering value to the business. Ensure that all data and insights shared with stakeholders are of the highest quality. Establish a framework for measuring success, ensuring consistency and reliability in all data-driven decision-making. What type of person will be successful in this role? Preferably 5 years in a data analytics or data strategy type of roles, with at least 2 years focused specifically on marketing measurement and CRM performance. Strong knowledge in SQL, Tableau, PowerBI, and Google Analytics 4 (GA4). Experience working with CRM platforms such as Braze, Salesforce is essential. Familiarity with advanced Excel functions and data visualisation tools is also important. Deep knowledge of digital marketing performance, CRM optimisation, and loyalty program strategies. A keen interest in web analytics and customer segmentation to enhance marketing effectiveness is highly desirable. A solution-oriented mindset with the aptitude to assess intricate data, uncover insights, and develop actionable strategies for marketing and CRM optimisation. Excellent written and verbal communication credentials, with the aptitude to present data insights in a clear, actionable, and business-relevant way. Expertise in conducting marketing experiments (such as A/B testing, multivariate, CRM sequencing, etc.) to improve campaign effectiveness and customer engagement. Got what it takes? We’d love to hear from you. #LI-DS1 Additional information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at . Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com ; your personal information will be kept confidential. #J-18808-Ljbffr