Senior Demand Generation/ABM Manager

Job Description

Get a demo Log in Book a Demo Location Remote Contract Full Time Reporting to VP of Marketing Apply For This Role About Yogi At Yogi, we empower some of the world’s most iconic brands with AI-driven insights that turn consumer feedback into a powerful competitive edge. Our platform analyzes millions of data points from hundreds of sources—like product reviews, support tickets, surveys, and social media—transforming raw feedback into real-time, unified intelligence that’s easy to act on. Brands like Nestlé, Microsoft, Keurig, Church & Dwight, Unilever, MARS, and Kohler rely on us to stay ahead of emerging trends, outsmart competitors, and drive innovation—ensuring their products evolve with ever-changing consumer demands. We’re growing rapidly and positioned to shape the future of our industry. Join a passionate, hard-working team (including Forbes 30 Under 30 honorees) at the forefront of AI-powered consumer insights. Backed by top investors, we’ve been featured in TechCrunch, Bloomberg, Forbes, the NY Times, and more. With a bold vision ahead, we need bright minds to help us achieve it. If you want to shape the future of consumer insights and work alongside leading brands to influence their success, we’d love to meet you. About the Role We’re looking for a data-driven, creative, and highly strategic Senior Demand Generation Manager to own pipeline growth. You’ll play a critical role in scaling revenue, running high-impact campaigns, and continuously testing and iterating to improve performance. If you thrive on campaign execution, A/B tests, rapid optimization , and using data to drive engagement, this is the role for you! Primary Responsibilities Account-Based Marketing (ABM) Align closely with sales to define ICP & segmentation criteria, refine target lists, and spearhead coordinated outreach plays to key accounts. Plan and execute multi-touch ABM campaigns , leveraging a mix of tactics such as paid media, direct mail, email, and events. Develop highly tailored messaging that resonates with specific accounts and personas, ensuring maximum engagement and conversion. Performance Marketing Own and optimize LinkedIn, Meta, and other paid media channels ideal for B2B enterprise targets , driving pipeline and conversions. Manage and refine ad creatives, copy, and landing pages , running A/B tests for continuous improvement. Test and optimize audience segmentation, bidding strategies, and channel mix to maximize ROI. Track, analyze, and report on campaign performance, pipeline impact, and revenue contribution using HubSpot/Salesforce. Engagement & Nurture Incorporate micro-insights and thought leadership content into campaigns to enhance engagement and credibility. Develop highly personalized nurture sequences using behavioral triggers to increase lead velocity and conversion rates. What We’re Looking For 7+ years of experience in growth marketing/demand generation and ABM in a B2B SaaS environment (marketing to CPG a bonus) Hands-on experience with LinkedIn Ads, Meta Ads, and Google Ads. Expertise in ABM, multi-channel campaigns, and audience segmentation. Strong analytical mindset—proficient in marketing attribution, funnel analysis, and campaign performance tracking. Proficiency in HubSpot for campaign execution, automation, and reporting. Ability to balance data-driven decision-making with creative experimentation. Strong project management skills with a bias toward action and execution. Why Join Yogi? Make an Impact: Play a key role in shaping Yogi’s demand generation engine and revenue growth.AI is at our core: We believe in our AI-forward culture - both for the betterment of our team and our customers.Collaborative Team: Join a fast-growing startup where your ideas matter and your work drives real results.A+ Tech Stack: Elevate your impact with access to world-class tools marketers love.Great Benefits: Yogi offers a competitive salary, performance incentives, and unlimited PTO.Team Meetups: We’re remote-friendly but invest in bringing the team together regularly. If you’re passionate about growth marketing, performance optimization, and data-driven decision-making , we’d love to hear from you! Yogi is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling Yogi’s commitment to equal employment opportunity. Yogi does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at Yogi, including recruitment, hiring, training, advancement, and termination. In addition, it is the policy of Yogi to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works. #J-18808-Ljbffr