Senior Ecommerce Manager - SABA

Job Description

Get AI-powered advice on this job and more exclusive features. GM People and Culture at APG & Co Pty Ltd As Senior Ecommerce Manager, you will be responsible for leading the e-commerce strategy, ensuring a seamless and elevated customer journey while driving online growth. You will manage end-to-end digital operations, optimise website performance, enhance CRM strategies, and spearhead the implementation of a loyalty program to deepen customer engagement. Ecommerce will be a key driver of our growth, our omnichannel experience will play a central role in elevating our market position, ensuring a seamless connection between digital and physical retail. This is a highly collaborative leadership role with significant investment in e-commerce and technology to drive innovation and success. SABA is an iconic Australian brand renowned for its intelligent design, premium quality, and timeless style. With 19 stores and a growing e-commerce presence, we are on an exciting journey to reposition and elevate the brand. APG & Co A leader in the Australian fashion industry, APG & Co designs and manages Sportscraft, SABA and JAG. We have curated, grown and evolved these brands to be at the forefront of Australian fashion. We celebrate our history while allowing our brands to express themselves in contemporary, relevant and authentic ways. APG & Co has over 1000 employees across Australia and New Zealand. The working environment is dynamic, professional and passionate. The mission: Bringing Brands to Life. APG & Co values working as a collective, thriving on change, and playing to win. We are built to last. The Role Trade Drive e-commerce and marketplace performance to achieve sales and profit targets. Work with the digital marketing team to optimise experience across traffic channels and implement data-driven improvements. Analyse site performance and collaborate with product and planning teams to optimise stock availability and identify future opportunities. Implement trade actions based on weekly reports from planning and product teams. Ensure site merchandising, search optimisation, and AB testing strategies enhance customer experience & drive conversion. Manage team to ensure product, promotions, and content are accurate and launched on time. Reporting & Insights Provide detailed weekly reporting on site performance, sales, traffic, conversion rates, fulfilment, and customer interactions. Analyse digital activities, customer behaviour, and product performance to deliver actionable insights and inform strategy. Report on email and direct marketing campaigns, refining strategies based on performance data. Lead initiatives to improve the Saba online customer experience, increasing engagement, dwell time, and conversion while reducing bounce rates and cart abandonment. Drive adoption of new platform capabilities on the Saba own website as well as marketplace channels. Work collaboratively with Group Digital department on the group Digital roadmap and ecommerce operations initiatives. Collaborate with Group Digital department, marketing, retail and logistics to ensure seamless omnichannel experiences for the customer. Work alongside Group Digital & IT to implement website UX/UI enhancements (ecommerce development backlog), CRO recommendations and new platform features. Ensure the website aligns with brand guidelines in navigation, structure, and content. CRM, Loyalty & Customer Engagement Develop and implement a best-in-class CRM and loyalty program to drive retention, frequency, and lifetime value. Lead database growth and segmentation strategies to personalise and enhance customer engagement. Own and optimise trigger-based email, SMS, and push notification campaigns, improving automation and personalisation. Performance Marketing & Traffic Growth Work with the marketing team to develop traffic growth strategies, briefing internal teams and external agencies on performance marketing initiatives. Implement data-driven optimisation tactics to improve ROI across acquisition channels. Stakeholder & Team Management Lead and collaborate with cross-functional teams, including marketing, buying, and digital, to ensure alignment on e-commerce initiatives. Manage external agencies and vendors, ensuring all digital initiatives are executed effectively. Mentor and develop the e-commerce team, fostering a high-performance culture. You 5+ years of relevant experience in the eCommerce space. Management of a small team with the ability to lead and develop team members. Ability to work with cross-functional teams including product, marketing, retail and creative. Must have experience in fashion / retail. Strong understanding of Salesforce, Google Analytics, Web optimization tools. Solid understanding of onsite merchandising and content and how it can be used to drive sales. Highly organized with the ability to manage projects and external partners. A positive, collaborative and solutions-focused attitude. Strong expertise in digital trade, UX/UI, CRM, loyalty programs, and conversion optimisation. Data-driven mindset with experience in analytics, reporting, and performance tracking. Familiarity with digital platforms and tools such as Shopify, Salesforce, Klaviyo, or similar. Ability to lead and collaborate across teams, managing internal stakeholders and external agencies. Strong leadership skills with a track record of managing and developing high-performing teams. Passion for premium fashion, customer experience, and brand elevation. Where do I sign? As part of the APG family you'll enjoy plenty of exciting rewards and benefits. 50% discount on all brands. Flexible working - hybrid of work from home and in our beautiful offices. True work / life balance, including 4pm Friday finish. Birthday leave. Culture Club - monthly social events, monthly morning tea and more. An Employee Assistance Program for you and your family. Recognition and Service awards. Employee Referral Program. Style your career in a new direction - apply now and join our talented team. Seniority level Mid-Senior level Employment type Full-time Job function Other Industries: Retail Apparel and Fashion #J-18808-Ljbffr