Senior Manager - Acquisition Marketing

Job Description

Senior Manager - Acquisition Marketing Senior Manager - Acquisition Marketing Apply locations AUS VIC Melbourne time type Full time posted on Posted 2 Days Ago job requisition id R6994 As the Senior Manager – Acquisition Marketing , you will be responsible for developing and executing comprehensive strategies to attract and convert new customers. Your role is critical in driving business growth through innovative marketing campaigns, data-driven insights, and collaboration across teams. Leading a team of marketing professionals, you will ensure all efforts align with organizational objectives and brand identity. Let’s look at some key responsibilities: Strategic Planning & Execution: Develop and implement multi-channel acquisition strategies to attract and retain customers, ensuring alignment with business objectives. Team Leadership: Lead, mentor, and develop a high-performing acquisition marketing team, fostering a culture of innovation and continuous improvement. Performance Analysis: Utilize advanced analytics to monitor campaign performance, derive insights, and optimize strategies for improved ROI. Budget Management: Oversee the acquisition marketing budget, ensuring efficient allocation of resources to maximize profitability. Stakeholder Collaboration: Work closely with Product Development, Sales, and Customer Service teams to ensure cohesive marketing efforts and product offerings. Market Research: Conduct in-depth market analysis to identify trends, opportunities, and competitive landscape, informing strategic decisions. Compliance & Risk Management: Ensure all marketing activities comply with legal regulations and company policies, mitigating potential risks. Innovation & Continuous Improvement: Stay abreast of industry trends and emerging technologies to drive innovation in acquisition strategies. Ideally, we're looking for the following: Holds a bachelor’s degree in marketing, Communications, Advertising, or a related field. Minimum of 7 years in acquisition marketing or related roles, with at least 3 years in a leadership position. Proven ability to lead and motivate teams, manage performance, and drive results. Excels at collaborating in a team environment and managing multiple projects simultaneously. Possesses a detail-oriented mindset with the ability to translate data insights into actionable strategies. Has a Google Marketing Platform certification (plus but not mandatory). Proven experience partnering with digital agencies to develop and optimize innovative marketing campaigns. Excellent verbal and written communication abilities, with experience presenting to senior leadership. Sometimes the best candidates don’t have 100% of what is listed above, but if you have most and are confident you’d be a good fit, we’d love to hear from you! Recognition @ Latitude: Education support, Better giving programme with charity partners, Latitude matches dollar for dollar and Community partner days. Flexibility @ Latitude: Flexible work arrangements- balance work and personal responsibilities, Hybrid set up - work from home & the office, 3 Days paid volunteer leave annually, paid community service leave, paid compassionate / bereavement leave. Yearly salary reviews. Sound like you? That's a good sign! In return for your energy and ideas, we offer a flexible working environment and great compensation. We always support a safe, healthy, engaging, and productive working environment for all employees and workers, whether that be in your home and office, or a combination of both. We're Latitude, partners in money Latitude may seem like the new kid on the block, but it's taken us almost a hundred years to become an overnight success. Digital payments, cards, loans are what we offer - but what we really are is a platform that helps people shop and live better. Always living and breathing our values. Take ownership, pursue excellence, win together and create tomorrow. Successful applicants will be required to complete a background check (including criminal history and bankruptcy check) prior to commencement of employment. Only open to Australian or New Zealand Permanent Residents or Citizens. About Us Why work at Latitude? In addition to a great culture, challenging work and the chance to grow your career, Latitude also offers a comprehensive suite of employee benefits, designed to be as individual as each of our employees. From superannuation and short term incentives to flexible working policies and a comprehensive employee assistance program, there are Latitude benefits to support your working and personal life. Additionally, the 'Congratitude' recognition program exists to reinforce our spirit of teamwork and achievement, and have a little fun along the way. #J-18808-Ljbffr