Senior Product Copywriter

Job Description

Flare is a leading provider of advanced benefits and onboarding solutions designed for the modern workplace. Backed by MYOB and serving over one million employees nationally, we're a fast-growing, diverse team of 100+ employees on a mission to make the world of work better, easier, and more beneficial for everyone. If youʼre a highly creative, customer-focused copywriter with product marketing experience, we invite you to apply for the role of Senior Product Copywriter, Financial Services & Benefits. As the resident wordsmith and product storyteller, you will partner with product managers and marketing leads to craft compelling copy for various products across the group. An expert communicator and writer with a keen eye for detail, you will play a key role in bringing our brand and products to life across multiple channels and target markets. How you'll make an impact Interpret product positioning and content strategy to develop compelling messaging for a range of products across the group. Own tone of voice for Flare, ensuring all copy and content produced is in line with brand guidelines. Write copy for website product/landing pages, product guides, video, sales collateral, slide presentations, email campaigns, social media, search ads and other channels where required. Partner with head of brand and wider marketing team to develop copy and creative narrative for campaigns and customer events. Partner with product designers to ensure in-product experiences best reflect overall position, strategy, and tone of voice. Manage messaging matrix to help leasing and sales teams articulate and sell products, and refresh accordingly in line with product roadmap. Develop copy variants to support multivariate testing strategies (e.g., subject line/CTA testing) with responsibility for achieving certain outcomes based on messaging performance. What we're looking for Proven copywriting experience, preferably in B2B or B2C SaaS or in a high-growth technical startup environment. Demonstrated success crafting messaging that resonates and drives users to take action, ability to interpret technical value propositions into digestible key messages. Ability to modify copy for various audiences such as B2B, B2C and B2B2C. Experience writing UI copy for web and mobile apps in collaboration with product and product design, guiding users through sequential steps or workflows designed to convert. Curiosity for performance outcomes and energy for making iterative improvements to messaging on an ongoing basis. Strong cross-functional/stakeholder management skills with experience working with multiple teams. Experience in B2B2C, financial services or two-sided marketplaces is advantageous. Our Culture & Benefits Our values have stood the test of time. If you want to work and collaborate where opinions are valued, and your ideas can make a difference, come to a place where Your Work Matters. Do your best work in a flexible work environment, right down to financial assistance to set up your home office…it’s called Flexperience, and it’s designed by you and your team! Our partnership with Smiling Mind helps support the wellbeing of our team members and customers. Drive your own learning via conferences, in-house training, LinkedIn Learning, study assistance and a strong focus on leaders creating a learning environment. A multitude of leave options including up to an additional four weeks of purchased leave, generous parental leave, domestic violence leave, transgender leave, volunteer leave, study leave, plus more! Communities built around ‘Wellness’, ‘Belonging’ and the ‘Planet’ where you can make a meaningful contribution. Access to best-in-class discounts and vouchers from leading retailers, and a lot more. We are proud to be a Circle Back Initiative Employer and we commit to responding to every applicant. MYOB are an equal opportunity employer and we champion diversity. Don’t meet every single requirement of this role? Still apply! Research tells us that women and underrepresented groups are less likely to apply unless they meet every single requirement. At MYOB we believe that the right hire is someone who makes an addition to our culture, rather than someone who fits in and conforms to our status quo. Moving to ‘CultureAdd’ means adding team members who not only value MYOB's standards and workplace culture, but also bring an aspect of diversity that positively contributes to MYOB. So, if you’re excited about this role, or about MYOB, we’d still love to hear from you! #J-18808-Ljbffr