Social Media Manager and Producer

Job Description

Global D2C Apparel Goods eCommerce/wholesale business Freedom to create, experiment and push boundaries in a fast-paced environment Dynamic and friendly team environment Full-Time/Part-Time Position – Convenient Sydney location with opportunities for remote candidates A video submission is highly regarded in the application process Introduction Since 2009, our award-winning, game-changing sleepwear has helped millions of families worldwide achieve better, longer, and safer sleep. We believe in the power of sleep and every day make it our mission to help children (and their parents) sleep like a baby. From the unique, award-winning Swaddle Up to our latest Sleep Machine innovation – the Love to Dream range includes a portfolio of sleep solutions designed for children up to four years old. We’re renowned for our amazing product quality, comfort and longevity. Australian born, Love to Dream is a high growth international business. And as we continue to expand our global presence, we're seeking a talented and energetic Social Media Manager & Producer. Let’s talk about you Do you dream in trending audio? Do you see the world through vertical screens? Do you have a knack for creating engaging content that connects with parents? Maybe you're not a parent yourself, but you get it – you love that sweet, sweet slumber and want to help the sleep-deprived parents of the next generation be at their best every day! If this sounds like you, scroll on. We’re looking for someone with: Proven experience managing successful TikTok and/or Instagram accounts, ideally with demonstrated success reaching US audiences. A passion for social media and a keen eye for identifying trends in the parenting and baby space. Plus a deep understanding of both platforms' algorithms, features, and user behavior. Excellent content creation skills, including video editing, graphic design, and copywriting. You know how to create content that stops thumbs and sparks conversation. Strong project management and organisational skills with the ability to multitask and meet deadlines. Excellent communication and interpersonal skills. A self-starter with a can-do attitude and an entrepreneurial mindset. A relationship builder with strong negotiation skills. And for bonus points: Knowledge of or interest in babies, children, parenting, or sleep. Existing relationships with relevant influencers or KOLs. A portfolio of your previous social media work showcasing success in the US market. Experience with social media analytics tools. Experience running paid social media campaigns. Experience with e-commerce platforms and social commerce. About the Role: This is not your average social media role – although a key focus is on building brand awareness and engagement in the US – this opportunity has global reach. You'll have the opportunity to make a real impact from day one, with the freedom to experiment, innovate, and push boundaries in a fast-paced environment where you can see the impact of your efforts in real-time. Reporting to the Head of Brand and Communications, you'll have a high degree of autonomy and the resources you need to crack the winning formula and deliver game-changing content. We're looking for someone who can take ownership of our TikTok and Instagram channels and turn them into thriving communities of engaged parents around the globe. You'll also have the exciting opportunity to build an in-house content studio so you can capture all your greatest ideas as they occur. Imagine having a dedicated space to bring your creative vision to life? Plus, you'll be at the forefront of our TikTok Shop launch, pioneering new ways to connect with customers and drive sales directly through the platform. Key Responsibilities Social Media Strategy Development and Execution Develop and execute cutting-edge social media strategies on TikTok and Instagram – with a key focus on building engagement in the US and nurturing our global audience. Trendspotting (and setting): Stay on top of social media trends including memes, formats, tropes and audio and incorporate into the channel strategy where relevant. Monitor the competitor landscape with a key focus on the US, UK and Australia. Face of the Brand: Create, co-create and curate engaging high-quality (including low-fi), original video and image content which connects with new and expectant parents – balancing branded and editorial content. TikTok Shop: Spearhead the launch and management of our TikTok Shop starting in the US, optimising product listings, running live shopping events, and driving sales through engaging content. Community Management: Own the day-to-day operations of our channels, including scheduling posts (optimised for various time zones), responding to comments, and fostering a thriving online community. Nurture brand Advocates: Identify, engage/negotiate and manage relevant influencers, KOLs, partner brands, celebrities (gifting) and healthcare professionals to drive trusted endorsement of Love to Dream and its products (executed directly or via agency management as required). Measurement: Identify, track and measure key performance indicators to measure the effectiveness of activity and areas for improvement. Prepare impact reports and cascade in relevant forums. Content Factory Management Help build an in-house content studio for Love to Dream to enable more agile and cost-efficient asset production. Build the Space: Identify requirements and project manage the build, sourcing required equipment, tools and software in line with budget. Content Factory Gatekeeper: Establish processes and operational guidelines to maximise utilisation and protect equipment whilst maintaining the space and ensuring workplace health and safety. Always On Production: Utilise the space to execute social media and ad hoc marketing ideas in real time. Leverage the latest channel best practices and creator techniques whilst also supporting the broader business with bringing new opportunities to life (gifting, seasonal, customer sell ins etc). Seasonal Shoots: Lead the production of seasonal shoots in collaboration with the Head of Brand and Comms and Global Senior Marketing Manager – gathering asset requirements, developing creative treatment, source vendors (photographers), casting talent etc. Budget Management: Ensure the content studio remains cost-efficient – sourcing and maintaining equipment and props as required. Work closely with the Content & Community Specialist to establish rules of engagement and deliver a consistent and positive customer experience on socials. Let’s talk about our Mission & Values: At Love to Dream, we believe today’s little dreamers are the shapers of tomorrow. We want to celebrate the power of sleep with every product and brighten our world, one little dreamer at a time. Our core values inspire each of us every day: Dare to Dream Lead with Love Inspired by Families Made with Love What’s in it for you? We believe diversity of thought fuels innovation, which is why we positively encourage applications from suitably qualified candidates regardless of their gender identity, ethnicity, sexual orientation, religion, ability, intersex or age. Love To Dream Offers: Accelerate Your Career: Be part of a rapidly growing business, with real opportunities to make an impact and advance your career. Opportunity: work with a market leader in infant sleep solutions. Innovative Culture: Our inclusive, dynamic, and entrepreneurial culture encourages you to think outside the box, take ownership, and contribute ideas that drive business success. Wellness & Work-Life Balance: Enjoy a hybrid work environment, generous leave options, and wellness initiatives to ensure you thrive both professionally and personally. Competitive Package: A competitive salary, bonus potential, and career growth opportunities await. Develop professionally: through continuous learning and growth opportunities. Location: Work from our head office Zetland/Green Square location, with subsidized on-site parking. Remote applicants are also considered for opportunities. Whilst we cannot provide any guarantee, there may be potential opportunities for contract extension and permanent positions as our company continues to grow. TO APPLY: If you're ready to bring your entrepreneurial mindset and results-driven approach to Love to Dream, we'd love to hear from you. Please click APPLY NOW. A video submission is highly regarded in the application process! NB. A cover letter would be highly regarded - please load your cover letter and CV in one document. If you have any difficulties with this, please message the job poster via inmail. Come join us, bring your whole self to work, create new possibilities for you, your customers and your community and help us create a Best Place To Work! Join us and make an impact on a global scale. Seniority level Mid-Senior level Employment type Full-time Job function Marketing, Advertising, and Art/Creative Wholesale #J-18808-Ljbffr