Social Media and Content Specialist

Job Description

Create compelling content and manage the strategic paid and organic social media content. 09th January, 2025 About us Healthdirect Australia is a government-owned, not-for-profit organisation. We work with purpose and dedication to help Australians actively manage and improve their health.Our virtual services are easily accessible via multiple channels, including helplines, video call solutions, apps, and websites and cater for Australians at all stages of life, ranging from practical and emotional support during pregnancy through to advice about aged care. About the opportunity Are you a dynamic, creative powerhouse ready to make a real impact on the future of health? Join us in leading our social media presence and help provide Australians with trusted health information, anywhere, anytime! As our Social Media and Content Specialist , you’ll lead our social media strategy, creating content that inspires, informs, and drives action. Your work will help empower Australians — especially parents — to make informed health decisions. Be the face of healthdirect on video content across TikTok, reels, and shorts. Craft scroll-stopping posts, videos, and visuals. Lead and optimize strategic paid campaigns across Meta, TikTok, and more. Use your analytics expertise to turn insights into impactful strategies. Collaborate with health professionals to deliver trusted, credible advice. Why you’ll love it here We’re on a mission to provide Australians with reliable health information, anywhere, anytime. Impact: Your content will make a real difference in people’s lives. Creativity: Let your content shine while staying ahead of trends. Teamwork: Collaborate with passionate, purpose-driven experts. Flexibility: Enjoy hybrid work arrangements that fit your lifestyle. What we’re looking for 3+ years of experience in social media content creation and campaign management. Expertise in TikTok and YouTube Shorts, with video editing skills (hello, CapCut!). Strong analytical skills to track, measure, and improve performance. A talent for storytelling and connecting with audiences in meaningful ways. Bonus: Experience in health or understanding of parent audience. Why work with us We believe our strength comes from our talented and dedicated staff. We are committed to working together to create a culture where you can bring your whole self to work. Our benefits include: Flexible work arrangements (2 days per week in office, pro-rated for part-time employees). 14 weeks company Paid Parental Leave for both parents. Multi-dimensional wellbeing program that is run by our people for our people. Individual curated learner journeys to support you to expand your capabilities and unlock your talent. To find out more about Healthdirect, and our vision for a healthier Australia, please visit our website - about.healthdirect.gov.au As an Equal Opportunity Employer, we respect and seek to empower each individual and support the diverse cultures, perspectives, skills, and experiences within our workforce. Apply now Ready to make a difference? Please submit materials with your application to show previous work. #J-18808-Ljbffr