Social Media and Digital Content Manager – Landers Pocket (aka Golf Central)

Job Description

ABOUT LANDERS POCKET Imagine a craft brewery, distillery, mini-golf, a state-of-the-art driving range, padel courts, and live entertainment under the stars – all in one epic venue. That’s Landers Pocket. On the back of the success of Golf Central, Brisbane’s go-to golf entertainment hub, we’re gearing up for something even bigger and bolder – Landers Pocket. Launching in mid-2025, we’re redefining golf entertainment with a 600-person hospitality hub, world-class tech, and unforgettable vibes. And guess what? We need a Digital Content Creator to help tell our story, grow our community, and make Landers Pocket the placeeveryone is talking about. ABOUT THE ROLE: As our Digital Content Creator, you’ll be the mastermind behind Landers Pocket’s online presence. From crafting thumb-stopping content to keeping our followers engaged, you’ll help shape our brand voice and build serious hype. Responsibilities Content Creation & Scheduling – Develop visually compelling and engaging content (images, videos, reels, graphics) for Instagram, Facebook and TikTok. Capture moments in real-time when the venue is busy to showcase the atmosphere and experience. Social Media Management – Plan and schedule posts, respond to comments and messages, and build an engaged community. Help introduce and establish Landers Pocket’s brand identity online. Trend Spotting – Stayahead of social media trends to keep content fresh and relevant. Bringinnovative ideas to the table to set us apart from competitors. Campaign Support – Assist with social media campaigns, giveaways, and collaborations. Analytics & Reporting – Track social media performance usinginsights and analytics tools . Assist to develop data-driven campaigns toachieve engagement and conversion targets . Creative Brainstorming – Contribute to marketing ideas, branding concepts, and storytelling strategies. Paid advertising – Assist to develop ad campaigns across Google Ads, Meta Ads, and TikTok Ads to drive awareness, engagement, and bookings. Grow Golf Central’s Audience & Business – Leverage your social media skills to drive more visitors, bookings, and engagement at Golf Central through compelling content and community-building strategies. Website management – Maintain and update the Landers Pocket website with fresh content, event updates, promotions, and news. Ensure the site is visually appealing, user-friendly, and optimised for SEO. WHO YOU ARE : Passionate about social media and digital storytelling. A creative thinker with a keen eye for aesthetics and brand consistency. Skilled in content creation tools like Canva, Adobe Suite, CapCut, or similar. A great communicator with strong writing skills and the ability to juggle multiple projects at once. Familiar with influencer marketing and online brand engagement. Detail-oriented, data-driven, and always looking for ways to optimise content. BONUS POINTS IF YOU… Have experience in photography or videography Know how to edit short-form videos for TikTok and Instagram Reels. Have experience in hospitality, entertainment, or sports industries. WHY JOIN US? Creative freedom – Got cool ideas? Let’s make them happen! Work with a fun, forward-thinking team – We keep things fresh and exciting. Room to grow – Learn, experiment, and take on bigger projects. A job that doesn’t feel like a job – Because social media should be fun! READY TO JOIN THE FUN? Send your resume + cover letter detailing why you’re the perfect fit for this role. We can’t wait to see what you bring to the table! #J-18808-Ljbffr