Strategic Communication and Engagement Specialist

Job Description

Job Description Live and work in a culture rich location minutes from the Murray River, just a short drive to one of Victoria’s best wine regions and with the ski fields so close you will be zooming down the mountains in under two hours. Our employee benefits include professional development and flexible working conditions. Our conditions of employment support equal opportunities and an ethical, diverse, and inclusive workplace. We also recognise and value your priorities beyond work. It’s important to us that you have a sustainable work–life balance, so we offer flexible working arrangements, a nine-day fortnight (full-time staff) and a range of leave options and support programs. AlburyCity is committed to being a child safe organisation by creating cultures, adopting strategies and taking action to empower children. We work hard to keep them safe from harm because child safety is everyone’s responsibility. Directorate Business, Growth and Community Classification K Salary $143,606 to $166,538 pa + 11.5% employer contribution to superannuation Reporting To Service Leader Engagement Employment Type Temporary Full Time - 3 Year Fixed Term The Position The Strategic Communications and Engagement Specialist is responsible for the development, coordination and execution of a comprehensive, strategic and integrated three-year program that aims to engage and communicate with AlburyCity’s community, customers and stakeholders in promoting the city’s growth, change, and progress. The Strategic Communications and Engagement Specialist will design and deliver innovative marketing, communications and engagement approaches that enhance our communications and promote Albury's economic, social, and urban development whilst ensuring increased awareness and interactions with Council across multiple information channels. A key outcome of this role will be to achieve measurable increases in community awareness and satisfaction through multi-modal marketing, communications and engagement strategies that are successful in reaching diverse demographic groups. This role requires significant experience in an infrastructure or regulatory environment using integrated, multi-channel communications and marketing approaches to reach all segments of the community effectively. Responsibilities KEY RESPONSIBILITIES: Develop and implement a three-year engagement, communications and marketing strategy that is focused on promoting city growth, change, and progress and increasing community awareness and understanding. Ensure the strategy aligns with Council’s long-term vision and targets a measurable increase in the reach and engagement of Albury City’s communication channels. Work closely with the Team Leader Communications & Engagement to ensure visibility, coordination and collaboration when required on future planning and communications for consistent and cohesive messaging. Provide strategic communications advice and support for key business initiatives, ensuring alignment with corporate goals. Design marketing initiatives that focus on raising awareness of key city projects and infrastructure developments with specific goals around increasing the visibility and accessibility of Council information. In collaboration with internal stakeholders, plan, create and distribute engaging content that showcases Albury’s growth and progress, using multiple platforms to reach a broad and diverse audience. Develop and lead strategic communications, to design, plan, map and sequence communications and engagement for key infrastructure and planning projects and initiatives. Set measurable goals for increasing the reach of Council information, including specific KPIs for website traffic, social media engagement, and satisfaction surveys. Manage the execution of marketing campaigns from concept to launch, ensuring timely and coordinated delivery across all platforms and all segments of the Albury community. Continuously evaluate and refine content and campaigns based on data insights, audience feedback, and performance metrics to track progress toward these goals. Provide recommendations for strategic adjustments to improve audience reach and overall campaign effectiveness. Perform other tasks or duties as directed by the Supervisor which are within the limits of the employee’s skill, competence and training. Observe requirements of the WHS Legislation, relevant to the job and adhere to AlburyCity Policies and Procedures regarding WHS. Observe appropriate AlburyCity Policies and Procedures regarding day-to-day operations including Equal Employment Opportunity policies, AlburyCity’s Dress Code and Standards Policy and AlburyCity’s Code of Conduct. Qualifications KEY RELATIONSHIPS: Internal Our People Our Councillors External Community, customers and partners Relevant local Stakeholders Relevant State and Federal Government Stakeholders Employment Conditions Based on up to 35-hour week, with actual days and times being between Monday to Friday, 8.30am to 5pm or as otherwise agreed with your supervisor, with an RDO in accordance with AlburyCity's RDO guidelines. This position may involve work outside normal working hours. Additional hours over the standard 35 hours will attract a time in lieu arrangement or payment of overtime rates as agreed in advance with your supervisor. This position does not require you to wear a compulsory uniform, however you must follow the dress code requirements within the AlburyCity’s Our People Dress Code Standards. Our People are required to present a smart and professional image to the public at all times including when in public and when working remotely. This position involves working in a predominantly indoor environment and using a computer is considered a core component of the role, however there may be visits to other work or other off-site locations for consultation or engagement purposes. The position requires an average level of aerobic and physical fitness to undertake occasional physical activities, including manual handling tasks as part of a normal working environment. A medical declaration will be required to be completed prior to commencement. This position is delegated with certain powers, authorities, duties and functions of Council under the AlburyCity Delegations of Authority in accordance with section 378 of the Local Government Act. This position is subject to alcohol and other drug testing. The position is located at AlburyCity Administration Building, 553 Kiewa Street, Albury with visits to external sites/depots as required. Essential Criteria Tertiary (degree) qualifications in Marketing and Communications, Public Relations, or a related discipline or equivalent relevant experience. Extensive and relevant experience in developing and implementing marketing campaigns. Marketing and communication experience in a regulatory, planning and infrastructure environment. Desirable Criteria Experience in issue and crisis management. Experience in end-to-end development and/or implementation of an organisation's marketing strategy and demonstrated positive impact. Ability to manage and deliver within a complex, political, contentious, and collaborative environment. Experience Demonstrated ability to utilise a mix of traditional and digital channels (e.g. print, radio, social media, email, video, community events) to ensure inclusive community engagement. Extensive Experience in developing strong strategic relationships with media organisations. Extensive Experience in analysis and evaluation of marketing campaigns to improve communication reach and results. Specialist Knowledge And Skills Ability to manage and deliver within a complex, political/regulated and highly collaborative environment. Exceptional written and verbal skills with experience in preparing Council and Executive Level papers and reports. Excellent stakeholder management, strategic and analytical skills. About Us Our Organisation :We are the facilitator of a thriving, resilient and liveable city full of opportunities and the custodians of an environment like no other. We consistently deliver best-in-class leadership, services, facilities and experiences, providing exceptional living for our local community. Our Values :We are a values driven organisation and these underpin everything we do. Working Together: I respect, listen to and value the contributions of others and celebrate our achievements. Integrity: I am trustworthy, honest, accountable, open and consistent in all that I do. Courage and Passion: I am enthusiastic and have the confidence to speak up for the betterment of AlburyCity. Innovation: I seek to increase my knowledge through new ideas and continuous improvement. Loyalty: I am supportive of others and committed to AlburyCity and the community. Live Well Work Well : The health and safety of our people is more than a priority, it’s a commitment embedded within our values. Unlike priorities which change over time, our values form the basis for all that we do; they define our purpose and what we stand for. We seek to have a positive impact by developing a holistic wellbeing culture that empowers everyone to be their healthiest and happiest version, resulting in a more engaged and productive workforce with lower incidence of illness and injury. It is, and always will be, our goal to have a workplace free from harm. Two Cities One Community: On 13 October 2017 AlburyCity and The City of Wodonga entered into an historic partnership between the two cities. In August 2022 both Councils worked together to review and re-commit to the Partnership Agreement. This partnership is a unique opportunity to develop a way forward that benefits our community as a whole with the aim of improving integration, productivity and social and economic development. It will focus on future growth that will continue to add value to both cities. Through this combined focus, underpinned by four key pillars of; leadership, economy, environment and community, we will unleash our potential and drive innovation for the benefit of the region and the nation. Our Mission is to work together to achieve our community goals now and into the future. We understand that we are stronger together and can achieve more when working in collaboration. We will build on our current partnerships and shared values for the betterment of Albury and Wodonga. Child Safety: AlburyCity is committed to being a child safe organisation and our people support, listen to and empower children and young people. We create safe environments that minimise the risk of harm and we have ZERO tolerance for child abuse, violence and neglect. About The Team The Directorate Business, Growth & Community - Our Business, Growth & Community Directorate focuses on providing more and better, opportunities for our people and our place. The groups within our directorate will empower our people, city and region to strive for more and to champion the significance of Albury as a national destination for life, work, culture, sport, entertainment, business and investment. We build relationships and promote engaging and actionable dialogue with our community and our partners. We ensure good governance, financial sustainability and we facilitate a highly engaged, satisfied and well-informed workforce. Our Service Model: Progress - Our Service model is built around our brand pillars of empowering progress ; serving with excellence, which is about our people ; and taking care of our place . We empower our city and region to strive for more and to champion the significance of Albury as a national destination for life, work, culture, sport, entertainment, environment and investment. We are the connection point to make bigger, better things happen. Service Cluster: Engagement - Our Engagement Service Cluster connects us with our community and each other. Its purpose is to ensure we deliver customer service excellence, have a strong and compelling narrative and that we are highly engaged with our many and varied audiences. #J-18808-Ljbffr