Strategy & Proposition Marketing Manager

Job Description

Select how often (in days) to receive an alert: Department: AR Product Marketing Division: Australia Retail Location: Melbourne About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the Role As a Strategy & Proposition Marketing Manager working on ANZ Plus Home Loans you’ll be responsible for developing the strategy and working with delivery teams to deliver acquisition and engagement initiatives across all channels (Above-The-Line (ATL), 1:1 and Digital) which contributes to achievement of agreed objectives. Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours. Role Type: 6-month Fixed term, can be extended depends on business needsRole Location: Flexible across Melbourne and Sydney What will your day look like? Developing & delivering ATL and integrated 1-1 below the line initiatives. Writing initiative briefs, working collaboratively with stakeholders to review creative and seek approval, as well as managing go-to-market processes and communications. Writing campaign and data briefs, developing test and learn frameworks, reviewing creative and seeking approval from stakeholders, and managing go-to-market processes and communications. Measuring, optimising, and stopping campaigns based on key performance metrics. Working with creative / production / agencies and partners to develop and productionise campaign messaging. What will you bring? To be successful in this role, you will ideally bring the following: An all-rounder with experience across both data driven 1:1 campaigns and ATL campaigns. Experience with sourcing and analysing data and drawing insights to generate campaign ideas and assess desirability, feasibility, and viability. Experience in analysing campaign performance, developing recommendations for optimisation, and executing optimisations at pace. Excellent written and verbal communication skills, with experience in working with creative agency and in-house partners to develop campaign creative and messaging. Strong stakeholder management and experience working with cross-functional teams to understand existing processes and deliver to a communication plan within required timeframes. Comprehensive understanding of a range of problem-solving techniques with the ability to multi-task and adapt to change. Experience using JIRA and Confluence. You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you. So why join us? From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career. We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more. At ANZ, you'll be part of an organisation where the different backgrounds, perspectives, and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. To find out more about working at ANZ, visit . You can apply for this role by visiting ANZ Careers and searching for reference number 89284 . Job Posting End Date #J-18808-Ljbffr