Strategy & Propositions: Marketing Analytics Manager

Job Description

Select how often (in days) to receive an alert: Strategy & Propositions: Marketing Analytics Manager Department: AR Product Marketing Division: Australia Retail Location: Melbourne About Us At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers. About the Role As a Strategy & Proposition Marketing Analytics Manager working on ANZ Plus Home Loans you’re responsible for leading marketing analytics to create a marketing metrics dashboard, integrate marketing metrics into business reporting funnels and supporting performance, optimisation and reporting tasks. Banking is changing and we’re changing with it, giving our people great opportunities to try new things, learn and grow. Whatever your role at ANZ, you’ll be building your future, while helping to build ours. Role Location: Flexible across Melbourne and SydneyRole Type: 6-month Fixed Term, can be extended depending on business needs What will your day look like? Creation and management of marketing performance dashboard (including internal and 3rd party data) Integrate key marketing data into business data funnels across acquisition and engagement metrics, automated and exported to Tableau Ongoing collaboration with Product Teams to analyse impact of marketing acquisition and engagement activity on home loans performance (including Branch IO) Analyse results and draw insights to input into campaign inflight reporting and PIRs. Analyse ANZ, industry and competitor data trends to identify opportunities to drive incremental growth through proposition and campaign activity. Developing Business Cases for opportunities What will you bring? To be successful in this role, you will ideally bring the following: Hands-on experience with Tableau, Adobe Analytics and Target, BranchIO or similar tools. Knowledge of web analytics and digital marketing/advertising fundamentals Commercial literacy, ability to understand and articulate business drivers and levers Experience integrating and aggregating data from disparate sources to uncover insights Data visualisation and dashboarding skills, and experience using tools and languages such as SAS, SQL, Python, VBA, Qlik, Excel (Advanced) Quantitative and qualitative analytical skills, and the ability to provide action-oriented recommendations Natural communicator, ability to convey complex insights to a non-technical audience High-level ability to interpret data to answer business requirements, inform product decisions and consumer behaviour questions A coaching mindset, able to bring people on a journey and help them grow An interest in understanding and being involved in the implementation and management of digital analytics and personalisation tools You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you. So why join us? From the moment you join ANZ, you'll be doing meaningful work that will shape a world where people and communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and support you need to take the next big step in your career. We're a diverse bunch at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to health and wellbeing services and discounts on selected products and services from ANZ and more. At ANZ, you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of the communities we serve. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you're a candidate with a disability or access requirement, and have an enquiry about the support provided, please let us know on your application or visit ANZ Accessibility and Inclusion Programs for alternate contact methods. To find out more about working at ANZ, visit . You can apply for this role by visiting ANZ Careers and searching for reference number 89283 . Job Posting End Date #J-18808-Ljbffr