Zanda Health: Manager of Branding & Communications

Job Description

Headquarters: AustraliaURL: ARE YOU READY TO LEAD THE WAY IN BRAND & COMMUNICATIONS? What is the role? As the Manager of Brand & Communications, you will be a public face of our brand. You’ll play a critical role in shaping and amplifying our company’s voice, driving brand awareness, and fostering strong customer relationships. You’ll work across all channels to ensure our message resonates with both potential and current customers, while also leading and motivating a team to execute impactful campaigns. This is a hands-on leadership position, perfect for someone who is excited about being at the forefront of brand-building and communications strategy. You’ll blend creativity, communication, and strategic thinking to drive both brand growth and customer engagement. What You’ll Focus On? Customer Communications: Develop clear, engaging, and tailored messaging that speaks directly to the needs of our diverse customer base, driving engagement and retention. PR & Media: Design and execute innovative PR campaigns to increase brand visibility, securing press mentions and media placements across key industry platforms such as podcasts, webinars, and press releases. Partnerships: Cultivate and grow strategic partnerships to expand our reach and strengthen brand influence. Content Creation: Lead the production of engaging content (blogs, videos, podcasts, webinars) that showcases the value of our product and educates potential customers. Website & Engagement: Oversee the website’s content strategy, ensuring it aligns with brand standards and fosters user engagement. Brand Integrity: Ensure that all communications are consistent with our brand guidelines, maintaining a strong and authentic brand presence across all platforms. Team Leadership: Manage and inspire a dynamic team of brand and communications professionals to achieve key objectives while promoting a collaborative and innovative environment. Your Key Objectives Increase brand awareness through targeted campaigns, driving more signups from trials and demos. Execute on the new Zanda branding, and secure media mentions and placements across top industry channels, amplifying our brand visibility. Drive community engagement through interactive content and communication initiatives. Boost feature adoption and build customer confidence through clear and engaging training materials. Strengthen our partner program and ensure mutual growth with strategic partnerships. Establish Zanda as a leader in the AU market and increase traction in US & UK. What We’re Looking For? Education: Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience). Experience: Proven experience in brand management, communications, and PR roles, ideally within a SaaS or healthtech environment. Team Leadership: Experience managing and motivating a team, with a hands-on approach to executing campaigns. SaaS/Startup Experience: Comfortable working in a fast-paced, dynamic startup environment. Expert Communication: Strong written and verbal communication skills with the ability to translate complex technical concepts into simple, engaging content. PR & Media Savvy: Demonstrated ability to manage PR campaigns and build strong relationships with media and influencers. On-Camera Comfort: Comfortable creating video content and engaging with the public on camera. Creativity & Innovation: A creative thinker with a knack for generating new ideas and executing innovative campaigns. Bonus: Experience or connections within the allied health industry or private health practices to better relate with our market. Who You Bring? Energetic, positive, and action-oriented with a passion for driving brand success. A natural champion who thrives on building excitement and rallying the team. Extroverted and engaging, excited to connect with customers and partners. Results-driven with a keen ability to multitask and meet deadlines in a fast-paced environment. Adaptable and open to new ideas, always looking for ways to improve and innovate. Why Join Us? Be part of a mission-driven company transforming healthcare through innovative technology. Lead and inspire a talented team while shaping the future of our brand. Work in a collaborative, fast-paced, and dynamic environment with ample room for personal and professional growth. Competitive pay along with opportunities for career development and the flexibility to work remotely with a global team! Work-from-home while growing professionally, working alongside talented colleagues, and making a difference to allied healthcare practices. About Zanda Zanda Health is a leading healthcare practice management system used in Australia, New Zealand, the United Kingdom, the United States, and Canada. Our mission is simple: To provide health practitioners with the ultimate Practice Management Software that makes running a health practice easier and more rewarding. Zanda Health’s customer base is growing and we need smart, passionate people to join our team and help take us to the next level. We’re looking for people who are genuinely excited to help health practitioners do their work and be part of a globally distributed team. As a healthcare company, we care about our workforce just as much as our clients and their patients. You will enter a fun, inclusive workplace with a dedicated and driven team. We are still a relatively small business, but self-funded and growing strongly. This is an exciting time to be at Zanda Health – we have some great plans for the future and many challenging things to work on. We hope you’ll consider joining our team and being part of our story! To apply: #J-18808-Ljbffr