CRM & Lifecycle Manager

Job Description

CHL (Camplify Holdings Limited) is an ASX listed peer-to-peer global campervan and caravan sharing platform that operates under the Camplify brand in Australia, New Zealand, UK and Spain and the Paul Camper Brand in Germany, Austria and the Netherlands. We are seeking an experienced Email and CRM Lead to join the team. We work in a hybrid way. The CRM and Email lead will have total accountability for the global CRM and email services across all CHL markets. This is a very unique and exciting role in the travel industry that is truly end to end; developing and executing comprehensive email campaigns to increase brand awareness, acquire new customers, and drive revenue. Responsibilities Email Marketing: Develop and implement email marketing strategies to support business goals for both owner listing and hirer bookings. Manage email campaign calendar and ensure timely execution. Create and optimize email content, including subject lines, copy, and calls-to-action. Segment email lists and personalize content based on customer data. Track and analyze email campaign performance and make data-driven optimizations. CRM Management: Maintain and manage CRM database (Hubspot), ensuring data accuracy and integrity. Develop and implement customer segmentation strategies based on CRM data. Utilize CRM data to personalize customer communications and offers. Integrate CRM with other marketing and sales systems. Customer Lifecycle Automation: Design and implement automated customer journeys for both owners and hirers using email and CRM. Develop trigger-based owner and hirer email campaigns based on customer behavior. Optimize customer lifecycle automation to improve conversion rates and customer lifetime value. Team Leadership: Lead and mentor one direct report (Philippines based). Set team goals and performance metrics. Provide guidance and support to team members. Cross-Functional Collaboration: Collaborate with marketing, community, customer service, technology and international markets to align email and CRM strategies with overall business objectives. Requirements Experience: 5+ years of experience in email marketing and CRM. Proven track record of success in driving email marketing and CRM results. Experience with Hubspot CRM. Experience integrating email with social media and other digital marketing platforms (e.g., remarketing across Meta and Google). Skills: Strong understanding of email marketing best practices. Expertise in CRM data management and segmentation. Ability to create engaging and effective email content. Analytical skills and ability to interpret data to optimize campaigns. Excellent communication and leadership skills. Additional Skills (Preferred): Experience with marketing automation platforms. Experience working in an online marketplace would be beneficial. Benefits What it's like working at Camplify? From Australia's beaches to the Bavarian Alps, we're changing the way people explore and experience the world around them. CHL is building an incredible community of RV owners and hirers across seven countries. We offer meaningful, impactful work collaborating and innovating with the best and brightest in a transparent, supportive and fast-paced work environment. We celebrate the wins, learn from the almosts, and make a point of encouraging cross-cultural, cross-continent collaboration. Our beautifully renovated Australian HQ is in Wickham, Newcastle, we offer a hybrid working environment. Our medium company size means you get the best technology and tools to work with AND get to directly contribute to our product, service and/or customers. Sounds good? We also provide: A close-knit diverse group of bright, respectful, collaborative team members who love to solve problems and jump on new opportunities; Agile, cross-functional teams who value teamwork - from Hackathons to team off-sites, to product roadshows, you get to experience it all; Competitive salary and benefits (including additional paid leave to go camping and parental leave). Employee Share Ownership Program means we're all owners of CHL; Remote work and flexible work hybrid model - the best of both worlds! High-touch personalised investment in your continuous career development; Social connection focus: Monthly BBQ's, ping pong competitions and collaboration spaces. Diversity is key at Camplify - we believe that the best ideas come from the diversity of our team. Our commitment to inclusion across race, gender, age, religion, identity, and experience drives us forward every day. Creating a work culture that is safe and comfortable for our people to flourish is our main focus. It's our mission to push creative boundaries, create cutting-edge art and inspire epic holidays! We offer a collaborative environment where your ideas are valued, and your contributions make a real impact. So if this sounds like you, we look forward to hearing from you! For specific questions about the role please contact . #J-18808-Ljbffr