Lead CRM Lifecycle Strategist

Job Description

We are seeking a strategic and data-driven Lead CRM & Lifecycle Marketing Strategist to be developing and implementing comprehensive lifecycle marketing strategies across email, SMS, direct post and other channels using platforms like Klaviyo, Emarsys and Braze. You will be responsible for crafting and optimising lifecycle strategies, leveraging segmentation, automation, and personalisation to drive customer engagement. As a trusted adviser to our clients, you will play a critical role in their business growth while contributing to Coucou's reputation as a best-in-class lifecycle marketing agency. This role offers a flexible mix of remote work and in-person collaboration at our client sites. Your Impact Own the strategy and execution of multi-channel lifecycle programmes, ensuring seamless integration across email, SMS, direct mail, and push notifications. Analyse customer behaviour, purchasing patterns, and lifecycle trends to identify revenue-driving opportunities. Develop and optimise segmentation frameworks that enable personalised, data-driven customer journeys. Partner with CRM Campaign Specialists, designers and copywriters to ensure flawless execution and timely implementation of strategic initiatives. Stay hands-on when needed—managing campaigns, troubleshooting technical issues, and ensuring programme performance is continuously improved. Advise clients with clarity and confidence, articulating how strategies will impact their bottom line. Collaborate cross-functionally with analytics, creative, and web teams to create cohesive customer experiences. Continuously experiment and innovate, staying ahead of industry best practices and emerging lifecycle marketing technologies. What You Bring 8+ years of experience in lifecycle/retention marketing, with at least 3 years in a strategic leadership role. Deep expertise in ESPs and CRM platforms like Klaviyo, Emarsys, and Braze, with both strategic and hands-on execution experience. A proven track record of scaling customer retention programmes and implementing full-funnel lifecycle strategies that drive measurable revenue impact. Highly analytical mindset with the ability to translate data into actionable strategies and ROI-driven decisions. Solid understanding of ecommerce metrics, especially those related to retention, repeat purchase rate, and LTV. Exceptional communication and client management skills, building long-term trust and influencing key stakeholders. The ability to think strategically while also rolling up your sleeves to solve problems and execute initiatives. Enthusiasm for staying on the cutting edge of martech solutions and CRM best practices. Bachelor's degree in marketing, business or related field preferred. Experience working in eCommerce and/or agency environments highly preferred. What Success Looks Like Clients see consistent improvement in key retention metrics like repeat purchase rate, and LTV. CRM campaigns are optimised for maximum impact, using advanced segmentation, personalisation, and automation to drive results. Clients view you as their go-to expert and strategic partner in retention marketing, proactively seeking your insights and recommendations. Your work contributes to the growth of Coucou Marketing, reinforcing our reputation as an industry leader in owned-channel customer engagement. You proactively identify opportunities to expand and optimise retention programmes, increasing wallet share with existing clients. You stay ahead of industry trends, technologies and tactics, bringing fresh, revenue-driving ideas to the table. Why Coucou? At Coucou, we're not your average agency. We don't just "manage" email and SMS—we craft revenue-generating customer retention programmes that scale. We're obsessed with driving measurable results for top ecommerce brands. Our rapidly growing team has a passion for lifecycle marketing and a track record of delivering best-in-class CRM strategies. We pride ourselves on our data-driven approach, creative problem-solving, and ability to push boundaries. If you thrive in a fast-paced, collaborative environment and love tackling tough retention challenges, we want to hear from you. This is an opportunity to make a real impact, do career-defining work, and grow with an ambitious agency. To apply, please submit your CV along with 2-3 examples of successful lifecycle retention programmes you've crafted and the results they achieved. We look forward to meeting you! Seniority level Mid-Senior level Employment type Contract Industries Advertising Services #J-18808-Ljbffr